Zero Motorcycles to Be a Featured Product in the All-New WIRED Store in New York City

- All-Electric Zero S Among Innovations Displayed for the Holiday Season at WIRED Magazine's Showroom in NYC -

Nov 18, 2009, 09:15 ET from Zero Motorcycles

NEW YORK, Nov. 18 /PRNewswire/ -- Zero Motorcycles announced today that its all-electric Zero S will be showcased at this year's WIRED Store in New York City. WIRED magazine's fifth annual holiday store features the latest cutting-edge products. The popular store opens its doors on November 21st for only six weeks during the peak of the holiday shopping season. A Zero S will be featured in a special green section curated by Entourage star Adrian Grenier and Peter Glatzer of SHFT.COM.

"WIRED magazine is known for bringing the newest and best technology to the world. Showcasing a Zero S in the WIRED Store is great for us to connect with New Yorkers who are interested in technology, motorcycles or green transportation," said Gene Banman, CEO of Zero Motorcycles. "The Zero S is perfect for New York's city streets. It's quick, lightweight, fun and environmentally friendly."

Developed to aggressively take on urban environments and encourage the occasional detour, the Zero S integrates revolutionary technology with innovative motorcycle design. Instant acceleration and a lightweight design combine to form an industry leading power-to-weight ratio that increases the motorcycle's range and handling abilities. At 270 lbs, the Zero S is designed for optimal performance in the city where riders are focused on maneuverability and off the line performance. Those interested in going for a demo ride on a Zero S in New York can schedule it using Zero's website at

The WIRED Store is located at 415 West 13th Street between 9th Avenue and Washington Street in Manhattan's Meatpacking/Highline District and will be open to the public from November 21, 2009 through December 27, 2009. Hours are from 12pm to 9pm Wednesday through Sunday, and closed Monday and Tuesday. WIRED Store visitors are invited to test products, attend events, and purchase featured products online at beginning November 21, 2009 and the site launches on November 4, 2009. There will be a media preview on Friday, November 20 from 12pm - 3pm at the WIRED Store.

For more information on Zero Motorcycles, visit

For media inquiries, contact Ashley Garing, DRIVEN Media Communications, 951-461-2429 or

For more information about the WIRED Store, contact Jenna Landry, WIRED, 212-286-6877,

SOURCE Zero Motorcycles