Zoomph Debuts Real Time Targeted Advertising at MIT Sloan Conference

Zoomph, the Premier Influencer Engagement Platform, Launches Real Time Targeted Advertising Combined with Social Media Conversations at MIT Sports Analytics Conference, Presented by ESPN

Mar 01, 2013, 06:15 ET from Zoomph

RESTON, Va., March 1, 2013 /PRNewswire/ -- The creators of Zoomph, an Influencer Engagement Platform, announce the release of their newest feature, the Social Mashup; a real-time advertising module that combines targeted advertising with real-time social media conversations to increase organizations' ROI.

(Logo: http://photos.prnewswire.com/prnh/20120904/PH67228LOGO )

The Social Mashup module enables real-time targeted advertising through live interactive visuals that mix content from Facebook, Twitter and Instagram alongside relevant sponsor ads. Unlike traditional online advertising that relies on per click models or re-marketing campaigns to partner sites, Zoomph's Social Mashup module instantly connects advertising messaging with audiences based on the content of their real-time conversations.

"Zoomph's new Social Mashup leverages previous modules that collected and ranked social media content by its influence through ZPoints," said Zoomph's CEO and Founder, Ali Reza Manouchehri. "Social Mashup now allows us to synchronize and display the most influential pieces of content and ads in real-time."

ZPoints, enhances the Social Mashup module by quantifying trending keywords, tags and authors that influence Facebook, Twitter and Instagram conversations. ZPoints help clients (from community managers to marketers) identify the most influential content to inspire engagement and conversions.  

"A lot of organizations are struggling to see how their social content can drive clicks and sales," said Zoomph Product Manager, Theresa Kattula. "This is especially true within professional sports and entertainment; their fans are very active on social media. Our platform is designed to quickly identify and engage influencers to then influence other fans to drive food, apparel, and ticket sales."

The full details of Zoomph's latest groundbreaking feature will be debuted at the MIT Sloan Sports Conference, Sponsored by ESPN, on March 1-2 in Boston, Ma., where Manouchehri will present at the MIT Blitz competition. Manouchehri will have "4 good minutes" to illustrate how Zoomph is revolutionizing the sports and entertainment industry through its platform. Read more about the MIT Blitz here.


Zoomph is an influencer engagement platform that allows clients to collect, identify and display relevant and influential social media content via real-time interactive visuals. The platform provides one location for users to interact with the most influential social content alongside advertisements. The Zoomph platform supports clients of all sizes from small businesses to large global brands to help generate positive ROI + ROE from social media. To learn more about how Zoomph can drive social ROI email support@zoomph.com, visit www.zoomph.com or call 1-855-693-8100.