News from PR Newswire Association LLC A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Oct 21, 2016, 05:05 ET Holiday, General Feature Package

The following feature package is a roundup of feature stories dealing with Holiday, General and is appropriate for special sections and for general...


Oct 18, 2016, 10:30 ET Four Tips to Handle Tough Questions from the Media

Nothing catches media attention quite like that of a crisis. If you find yourself facing a sudden media inquiry, scrum or press conference, it is...


Oct 17, 2016, 10:45 ET The Top 5 "Musts" When Monitoring Traditional & Social Media

The continuing rise in the use of social media has made it critical for PR professionals to monitor the socialsphere for conversations around their...


Oct 13, 2016, 05:05 ET Holiday, Halloween Feature Package

The following feature package is a roundup of feature stories dealing with Holiday and Halloween and is appropriate for special sections and for...


Oct 11, 2016, 12:26 ET 4 Key Methods to Align Communications with the C-Suite

Today's public relations professionals cover a wider range of communication functions than ever before, including the role of assisting executives...


Oct 07, 2016, 05:05 ET Family, Baby & Maternity Feature Package

The following feature package is a roundup of feature stories dealing with Family, Baby & Maternity and is appropriate for special sections and for...


Oct 06, 2016, 06:00 ET 4 Ways to Write Marketing Content that Readers will Love

Creating compelling content stories that humanize your brand just might be the secret weapon needed to distinguish your small business from the...


Oct 04, 2016, 10:00 ET How to Power Brand Perceptions by Adding Depth to Press Release Analytics

As a PR professional, you wear many hats from day to day. While the immediate task in front of you may change throughout the day or week, there's one ...


Oct 03, 2016, 02:12 ET Elevate Your Earned Media with The Domino Effect

Now that the 24/7/365 news cycle is the new normal, competition for breaking news and information is fiercer than ever. Earned media is not only the...


Sep 30, 2016, 06:03 ET 6 Easy Ways to Network Your Small Business

When establishing your small business, don't underestimate the power of networking. From making connections with potential customers, current vendors ...


Sep 28, 2016, 09:07 ET The Comprehensive Guide to Choosing the Best Media Targeting & Database Solution

Media coverage is a key component to earning not only awareness, but new clients. In today's segmented media landscape, targeted media pitches and a...


Sep 27, 2016, 12:43 ET Activate Engagement in Social Conversations around Your Brand

Investing time and resources into developing a social media strategy for your brand is a sure way to drive engagement. Many brands just beginning...


Sep 21, 2016, 05:22 ET Insider Tips for Maximizing Your Budget with Media Tours

Planning a Satellite Media Tour (SMT) can be a great way to increase exposure for your brand. Many factors go into planning the most effective SMT,...


Sep 15, 2016, 06:00 ET How Small Businesses Can Use Budget-Friendly QR Codes in their Marketing

When Quick Response codes, otherwise known as QR codes first rose in popularity, small businesses were quick to explore the marketing opportunities...


Sep 15, 2016, 05:05 ET Entertainment Feature Package

The following feature package is a roundup of feature stories dealing with entertainment and is appropriate for special sections and for general use. ...


Sep 14, 2016, 02:37 ET The Top Press Release Results You Should Be Sharing With Clients

The demand for increasingly sophisticated metrics is an opportunity for PR agencies to differentiate themselves by providing clients with results...


Sep 13, 2016, 06:38 ET Reporting the Most Meaningful Data by Measuring the Right Metrics

The business impact of public relations is becoming more prevalent with the advancement of tools, technologies and strategies in the communications...


Sep 08, 2016, 06:00 ET How an Editorial Calendar Saves Time for your Small Business

While most small business marketers leverage content as the foundation for their online marketing strategy, not everyone has mastered how to maintain ...


Sep 06, 2016, 01:36 ET Why The Best Content Marketing Requires Strategic Content Distribution

To continually build audience and reach, communications professionals can no longer rely on existing, owned audiences and channels to do. Billions of ...


Sep 01, 2016, 10:40 ET How to Increase Inbound Traffic Through Earned Media

Branded content and blogs are a great starting point for driving consumers to your brand's website. However, at the end of the day, earned media...


Sep 01, 2016, 06:00 ET Tips for Creating Shareable Content on LinkedIn

Resourceful small businesses are continually looking for unique social channels to get their brand stories in front of new audiences. These owners...


Aug 29, 2016, 12:23 ET Top Press Release Targeting Tips to Drive Audience Awareness

After you write a press release comes one of the most important parts of this essential PR tactic: targeting and distribution. Without strategic...


Aug 25, 2016, 09:20 ET Smart Strategies to Maximize Media Tours and Results

Looking for ways to secure editorially placed media for brand campaigns, start building broadcast buzz and maximize exposure? A Satellite Media Tour...


Aug 25, 2016, 05:05 ET Education, Back to School Feature Package

The following feature package is a roundup of feature stories dealing with education and back to school and is appropriate for special sections and...


Aug 23, 2016, 08:03 ET The Top C-Suite Brand Strategies for Growth

Brand authenticity sets the stage for earning familiarity, developing trust and building ongoing relationships in your market. Considering the reach, ...