News from Barons Media A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Oct 31, 2017, 19:01 ET Transforming The Online Ad Business With ADS.TXT

ADS.TXT is the pebble thrown into the pond now sending endless ripples throughout the industry. Barons Media has adopted this initiative, helping...


Oct 03, 2017, 10:07 ET Barons Media Advanced Targeting Solution

As the industry continues to consolidate through mergers, acquisitions, and increased security measures, such as ads.txt, the need to innovate and...


May 11, 2017, 12:55 ET Barons Media launches BJPENN channel on the Roku platform

Mixed Martial Arts at its best is now available through the new BJPENN channel on the Roku® platform. You can view the latest MMA content on this...


Apr 25, 2017, 14:14 ET Barons Media Launches Paul Mitchell Roku Channel

In 1980, with just $700, John Paul DeJoria and Paul Mitchell launched their company. Today, Paul Mitchell is synonymous with quality and beauty...


Jan 19, 2017, 17:15 ET Q1 Q&A With Barons Media

As a former digital advertising executive I like to keep a close eye on the space. I'm always in touch with a variety of corporate leaders in the...


Dec 06, 2016, 15:00 ET Capitation, Consolidation and Capitulation

These three C's continue to permeate the digital ad space. As a native Californian, when I think of CCC I think of California Chicken Café (my go...


Jun 02, 2016, 20:48 ET Organically Grown by Barons Media

Organically grown companies are hard to come by in the digital ad space. The majority of companies have seen some type of angel investment or VC...


Mar 03, 2016, 16:48 ET Barons Media Hits Another Grand Slam With New Partnership!

Barons Media hits another grand slam with new exclusive Baseballprospectus.com.  Through their technology layer, Barons Media is able to offer...


Jan 08, 2016, 16:00 ET Barons Media Rings In The New Year With A New Supply Side Platform

 Barons Media, a nine year old veteran in the advertising industry has just launched their own proprietary Supply Side Platform (SSP). ...


Sep 30, 2015, 16:26 ET Barons Media Acquires Monarch Ads

Barons Media has completed its acquisition of Monarch Ads, an advertising technology company. Equipped with its own proprietary ad serving...


Dec 05, 2014, 08:03 ET Barons Media's Digital Ad Security Summit a big success!

 Barons Media thanks everyone for making its 1st Annual Digital Ad Security Summit a big success.  Everyone dedicated to the fight against...


Oct 08, 2014, 08:03 ET Barons Media to Host Digital Ad Security Summit

 Digital ad security has become an extreme concern, with numerous well-publicized incidents exposing alarming levels of fraud.  As a...


Oct 10, 2012, 17:52 ET The Boutique Agency taking on Video Advertising

Video advertising at Barons Media has become a fast growing addition to the company now making up over 35% of the company's net revenue. ...