News from Frito-Lay North America A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Nov 16, 2017, 09:00 ET Doritos Takes Its Bold Crunch To A New Dimension With Crunch Nuts And Crunch Mix

Doritos, one of the marquee brands from PepsiCo's Frito-Lay Division, is introducing a bold new offering for fans of Nacho Cheese, Cool Ranch…and...


Nov 08, 2017, 16:27 ET Joel McHale Hosts First "Drop Zone" Event In New York City

Joel McHale, comedian and avid gamer, teams up with Mtn Dew®, Doritos® and Xbox at New York's Central Park to host the first Drop Zone. The Drop...


Oct 25, 2017, 09:01 ET Sweet Potato Is The New Pumpkin! Get Ready To Fall For New Sunchips Sweet Potato And Smartfood Delight Rosemary & Olive Oil

Fall has officially struck the nation, marking the season when leaves change colors, temperatures cool down and many of our favorite celebrations...


Oct 11, 2017, 07:00 ET America Has Voted! Lay's Crispy Taco Crowned 2017 Lay's "Do Us A Flavor" Winner

This summer, three new flavor-packed dishes were transformed into Lay's newest potato chips, with all vying for a chance to be the next Lay's "Do...


Oct 05, 2017, 06:47 ET Mountain Dew And Doritos Unveil "The Drop Zone," The Ultimate Gaming Experience To Win Highly Anticipated Xbox One X

Mtn Dew® and Doritos®, the ultimate fuel for gamers, are once again teaming up to give fans the chance to win one of hundreds of the highly coveted...


Aug 17, 2017, 12:01 ET PepsiCo Gamifies Beverages And Snacks This NFL Season With "They Win, You Score"

This NFL season, PepsiCo is offering fans a weekly game where they can win epic rewards and prizes, including Super Bowl tickets – all at the touch...


Aug 16, 2017, 12:01 ET Feeling Lucky? Tostitos Gives NFL Fans Their Luckiest Season Yet

From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their...


Aug 09, 2017, 13:37 ET Doritos Introduces Limited-Edition Blazin' Buffalo Mix - A Bold Combination Of Four Flavors And Shapes

Doritos' new Blazin' Buffalo Mix is a bold combination of four fan-favorite flavors - Chipotle, Cool Ranch, Blue Cheese and Blazin' Buffalo &...


Jul 27, 2017, 12:01 ET Ruffles Introduces "Chips & Sips" - The Ultimate Summer Pairing Guide For Ice Cold Beers and Your Favorite Ridged Chips

With summer in full swing, everyone's minds are on long weekends, half-day Fridays and beach vacations. Ruffles Brand Potato Chips, one of the...


Jul 21, 2017, 22:59 ET Team Nacho Cheese Prevails Over Team Cool Ranch In Bold Showdown In San Diego

With the world's largest entertainment conference as a backdrop, Doritos hosted the "Bold or Boom Challenge" – an obstacle-course of epic...


Jul 18, 2017, 10:30 ET Crispy Taco, Everything Bagel With Cream Cheese And Fried Green Tomato Chips Will Have You Saying: "It Tastes Just Like The Real Thing!"

Get your taste buds ready because three of America's favorite dishes are about to be transformed into Lay's newest potato chips for your snacking...


Jul 10, 2017, 16:46 ET Lay's Announces 10 Lucky Semifinalists In Latest "Do Us A Flavor" Program

The submissions are in — and your favorite flavor might soon be making its way to the chip aisle. Lay's, one of the marquee brands from PepsiCo's...


May 30, 2017, 12:15 ET Doritos To Drop "HeatWave" On Duluth, Minnesota - City With One Of The Chilliest Memorial Day Temperatures

Nothing says summer like a good heat wave. Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is enabling the most adventurous...


Apr 26, 2017, 09:00 ET Doritos Rocks Out With 'Guardians of the Galaxy Vol. 2' for Out-of-this-World Soundtrack Release

The galactic beats are dropping once more…snackable style. Through a collaboration with Marvel Studios' Guardians of the Galaxy Vol. 2, Doritos,...


Apr 19, 2017, 07:00 ET Pepsico's Frito-Lay Division Recognizes 89 Over-The-Road Drivers For Reaching One, Two, Three And Four Million Accident-Free Miles Driven

PepsiCo's Frito-Lay North America business unit today recognized 89 over-the-road (OTR) drivers in the U.S. and Canada who reached the career...


Mar 31, 2017, 06:00 ET The Movement Continues! Stacy's Announces Winning Consumer-Created Designs To Be Featured On-Pack

On March 31, 1776, Abigail Adams wrote to her husband, John Adams, urging him to "remember the ladies" - marking one of the earliest rally cries...


Mar 09, 2017, 09:00 ET Families That Dream Together, Invent Together! Robert Herjavec Of "Shark Tank" And Frito-Lay Want To See Your "Dreamvention"

If you can dream, you can invent! Frito-Lay Variety Pack, one of the flagship brands from PepsiCo's Frito-Lay division, is celebrating the power of...


Mar 08, 2017, 09:00 ET Stacy's Pita Chips Honors Women During Women's History Month With On-pack Historic Signs

Stacy's Pita Chips, founded in 1997 by female entrepreneur Stacy Madison, is celebrating the power and achievement of women by unveiling...


Mar 08, 2017, 09:00 ET Get Your Pitch On: Only A Couple Weeks Left To Submit A Potato Chip Flavor Idea For The Chance At $1 Million

The pitches are flying in, but $1 million is still within reach for flavor fans nationwide. All it takes is one new and inspiring idea for the next...


Feb 07, 2017, 09:00 ET PepsiCo's Frito-Lay Division Partners with Houston County Career Academy and Central Georgia Technical College to Create First-Ever Industrial Maintenance Program for Houston County High School Students

The Houston County Career Academy (HCCA), Central Georgia Technical College (CGTC) and PepsiCo's Frito-Lay division today expanded opportunities...


Jan 10, 2017, 13:15 ET Get Your Pitch On! Lay's "Do Us A Flavor" Seeks America's Next Great Potato Chip Flavor And Celebrates The Stories Behind The Flavors With $1 Million Award

"Spaghetti and Meatballs!" "Cinnamon Roll!" "Stuffed Peppers!" Nearly everyone has a great flavor idea — perhaps it's the newest flavor for Lay's...


Sep 29, 2016, 06:01 ET Lay's All-Star Flavors Released From Flavor Vault For A Limited Time

What happens when a Lay's potato chip flavor is no longer on store shelves? Thankfully, it is not gone forever. This fall, the Lay's brand is...


Sep 26, 2016, 06:00 ET Doritos Rocks Election Season To Empower Young Voters

The youth vote in America has decreased by double digits since 1964. According to the U.S. Census Bureau, one in two Americans ages 18 to 24 did...


Sep 21, 2016, 13:09 ET Cheetos® Brand Takes First Official Online Cheetos Museum Into The 'Real World' Of Grand Central Terminal

Move aside, Statue of David and the Mona Lisa. Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, has Birds In Paradise and...


Aug 22, 2016, 06:01 ET Seattle Locals Surprised With Brazilian Carnival In Occidental Square

 As part of the Lay's "Passport to Flavor" program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were...