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From a fresh new 2D tile-based twist on its system of play that inspires creative confidence to an adorable interstellar pop culture sensation, LEGO...
Cool, colorful and bursting with personality, LEGO® DOTS – an entirely new way for children to build the creative confidence needed to express...
This November millions of kids and families will be inspired to build – and rebuild -- the impossible as LEGO Systems debuts a new float in the 93rd...
The LEGO Group today announced an event that unites a local artist, community civic organizations and Oakland children to shine a light on Oakland's...
AMERICAN INTERNATIONAL TOY FAIR – LEGO Systems, Inc. was honored with four Toy of the Year (T.OT.Y.) Awards at the Toy Association's annual gala to...
Today, LEGO Systems, Inc. surprised sports icon Danica Patrick with a custom built life-size model, featuring her racing firesuit and helmet, as an...
NORTH AMERICAN INTERNATIONAL TOY FAIR -- LEGO Systems, Inc., the North American division of one of the world's leading manufacturers of play...
NORTH AMERICAN INTERNATIONAL TOY FAIR -- Today LEGO Systems, Inc. unveils hundreds of its new building sets while kicking off a year of milestones...
NORTH AMERICAN INTERNATIONAL TOY FAIR -- LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products, announces that a collection of LEGO® ...
Today LEGO Systems Inc. announced that LEGO® BOOST, a supercharged building and coding set that helps children bring their LEGO creations to life by...
SAN DIEGO COMIC-CON – LEGO Systems, Inc. will celebrate its highly anticipated third feature film, The LEGO® NINJAGO™ Movie at this year's Comic-Con...
Today LEGO Systems Inc announced that LEGO® BOOST, a supercharged building and coding set that lets children bring their LEGO creations to life by...
AMERICAN INTERNATIONAL TOY FAIR -- LEGO Systems, Inc., the North American division of the world's leading construction toy manufacturer, was honored...
NORTH AMERICAN INTERNATIONAL TOY FAIR, LEGO Systems, Inc. celebrates the intersection of classic construction play with digital experiences to...
NEW YORK COMIC-CON – LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, today unveiled its first six...
A recent survey commissioned by LEGO Systems, Inc., conducted online by Harris Poll, found that while most Americans (88%) value creativity as a...
LEGO Brand Retail, Inc. today announced a new in-store LEGO® brick-themed birthday party experience for children ages 5-14, exclusively available at...
LEGO Systems, Inc. today announced The Quest2NINJAGO™ Wu-Cru Team Challenge, a traveling interactive competition visiting seven cities across the...
The LEGO Group announced that senior vice president Skip Kodak, who at present heads up the company's Supply Chain Planning & Distribution, is...
LEGO Systems, Inc. will showcase its collection of new building sets—over 300 new products—at this week's North American International Toy Fair....
NORTH AMERICAN INTERNATIONAL TOY FAIR -- LEGO Systems, Inc., the U.S. division of the world-renowned construction toy brand, achieved U.S. consumer...
NORTH AMERICAN INTERNATIONAL TOY FAIR -- LEGO Systems, Inc. today announced a robust slate that will drive continued excitement for the LEGO® Star...
SAN DIEGO COMIC-CON -- LEGO Systems, Inc. today announced a slate of activities and events to commemorate 15 years of fun at San Diego Comic-Con...
LEGO Systems, Inc., makers of the world's leading construction toys, today joined the White House in celebration of the Week of Making, June 12 -18,...
AMERICAN INTERNATIONAL TOY FAIR -- LEGO Systems, Inc., the North American division of the world-renowned construction toy brand, was honored with...
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