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The Media Rating Council (MRC) – the non-profit industry association whose mission is to secure for the media industry and related users audience...
Today, the Media Rating Council (MRC) issued the Social Media Measurement Guidelines V1.0. The guidelines establish a detailed set of methods,...
Today, the Media Rating Council (MRC) issued an update on the status of Mobile Viewable Impression Measurement. Since issuing the Interim Guidance on ...
The Media Rating Council today issued the final Invalid Traffic (IVT) Detection and Filtration Guidelines, Version 1.0. The IVT Guidelines seek to...
Today, the Media Rating Council (MRC) announced that the Social Media Measurement Guidelines are now available for public review and commentary. The...
The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified ...
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