African B2C eCommerce Growth Report 2018-2020: Omni Channel Retailing / Payments Integration / The Shift from eCommerce to mCommerce / Adoption of Analytics and AI Technologies

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Nov 21, 2018, 05:15 ET

DUBLIN, Nov 21, 2018 /PRNewswire/ --

The "African B2C eCommerce Growth Opportunities, Forecast to 2020" report has been added to ResearchAndMarkets.com's offering.

This research study provides an analysis of the African Business to Consumer (B2C) eCommerce market. The stakeholder scope includes B2C companies; geographic scope includes key African countries such as Egypt, Kenya, Nigeria and South Africa; and product category scope includes a number of segments such as books, electronics, fashion, household appliances, office supplies, real estate, smartphones and accessories, travel tickets, movie tickets, food/grocery and vehicle purchase/rentals, amongst others.

This study also details the key components and key stakeholders of the eCommerce value chain, primary retail structures, different types of eCommerce business models and also the role of eCommerce in the retail market value chain. It provides a snapshot of global eCommerce trends in terms of market size, product category and key markets. It also highlights the key market drivers and restraints that are shaping the African eCommerce market.

Research Highlights

The study throws light on the results of the B2C survey conducted to understand the needs, preferences and buying behaviour of customers in terms of product category, payments, delivery, platforms, devices and retail models; and the impact of social media on online purchase decisions.

Further, this research service provides a country analysis for eCommerce markets in Egypt, Kenya, Nigeria and South Africa and also highlights key companies across key product categories. It discusses the business model, product portfolio, distribution and delivery, payments and after-sales service, digitized engagement, digital customer acquisition and growth strategy of key eCommerce leaders like Jumia Nigeria and Takealot in South Africa. It also lists key mergers and acquisitions that have shaped the African eCommerce market and have resulted in consolidation. It further highlights key market trends in terms of eCommerce operations as well as technology adoption within the African market.

This study explores key growth opportunities that businesses will look to invest in and the strategic imperatives they will adopt to accelerate their eCommerce journey. It also provides key predictions for the African eCommerce market, in terms of consumption and technological advancements.

Key Issues Addressed

What are the main components in an eCommerce value chain and who are the key stakeholders? What are the different types of eCommerce business models?
What are the key global trends in terms of market size and growth, and eCommerce as a % of total retail sales?
What are the key drivers and restraints for the development of the eCommerce market in Africa?
How are the key digital indicators shaping the African eCommerce market? What is the market size of the MEA eCommerce market?
What were the findings and analysis from the B2C survey that was conducted to understand customer buying behaviour in terms of product category, payments, delivery, platforms, devices and retail models; and the impact of social media on customer purchase decisions?
How is the eCommerce market growing in terms of market development, competition, growth potential and product category penetration in Egypt, Kenya, Nigeria and South Africa?
How are emerging leaders like Jumia and Takealot advancing in the eCommerce market?
How are the key mergers and acquisitions impacting the market? What are the key trends shaping the African eCommerce market?
What are the potential growth opportunities in Africa that eCommerce companies can capitalise on to grow their businesses and stay competitive?

Key Topics Covered:

1. Executive Summary

2. eCommerce Market-Research Perspective

Key Questions this Study will Answer
Key Stakeholders in the eCommerce Value Chain
eCommerce Value Chain
Primary eCommerce Retail Structures
Types of eCommerce Business Models
Retail Market Value Chain and the Role of eCommerce in the Value Chain

3. Global eCommerce Market

Keeping Mega Trends in Mind, the Global Market for eCommerce is Pointing North, with Increasingly More customers Opting to Shop Online

4. Drivers and Restraints

5. Analysis of the African eCommerce Market

Key Digital Indicators
MEA B2C eCommerce Market Size Forecast
MEA B2C eCommerce Market Size Forecast Discussion
MEA B2C eCommerce Market as a Percent of Total Retail Market
Degree of eCommerce Development across Key African Countries
Key eCommerce Landscape

6. B2C Survey Analysis

Survey Background
Why are Customers Shopping Online?
Product Category
Mode of Delivery
Payments Penetration
Platforms and Device Integration
Retail Models and their Impact
Social Media Influence on Online Purchase Decisions

7. Country Analysis-Analysis of the Egyptian eCommerce Market

8. Analysis of the Kenyan eCommerce Market

9. Analysis of the Nigerian eCommerce Market

10. Analysis of the South African eCommerce Market

11. Industry Landscape-Powerful Case Studies of Key eCommerce Leaders in Africa

Overview of the Company-Jumia Nigeria
Major Components of eCommerce Operations
Growth Journey
Overview of the Company-Takealot South Africa
Major Components of eCommerce Operations
Growth Journey

12. Key Mergers and Acquisitions

13. Key Market Trends

Omni Channel Retailing
Payments Integration
The Shift from eCommerce to mCommerce
Adoption of Analytics and AI Technologies

14. Growth Opportunities and Enterprises to Action

Digital Marketing
AI-powered Chatbot Messaging Platforms
AR Integration

15. The Last Word

16. Appendix

For more information about this report visit https://www.researchandmarkets.com/research/nrhrr8/african_b2c?w=5

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