American Honda Sales Challenged by Supply Issues

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Jul 01, 2022, 13:33 ET

American Honda sales top 500,000 units in first half despite severe second-quarter supply issues. HR-V posts best first-half sales of all-time with strong customer pre-orders (6,000+) for all-new 2023 model. (PRNewsfoto/American Honda Motor Co., Inc.)

American Honda Sales Challenged by Supply Issues

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsfoto/American Honda Motor Co., Inc.)

American Honda sales top 500,000 units in first half despite severe second-quarter supply issues
Honda electrified sales stay strong as CR-V Hybrid sets June record and Accord Hybrid first-half sales up 39%
HR-V posts best first-half sales of all-time with strong customer pre-orders (6,000+) for all-new 2023 model
Supported by pre-orders, all-new Acura Integra rides strong demand in first month and leads Acura car sales
Acura NSX has best month since December 2017, with first-half sales of NSX Type S up 105%

TORRANCE, Calif., July 1, 2022 /PRNewswire/ --

	American Honda			Acura			Honda
	Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
Q2	239,789	82,324	157,465	24,624	8,211	16,413	215,165	74,113	141,052
	-50.7 %	-56.5 %	-47 %	-51.2 %	-43.8 %	-54.3 %	-50.6 %	-57.6 %	-46 %
	Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
June	71,048	24,105	46,943	7,184	2,795	4,389	63,864	21,310	42,554
	-53.6 %	-60.6 %	-49 %	-54.8 %	-45.9 %	-59 %	-53.5 %	-61.9 %	-47.6 %

"With strong turn rates of up to 90 percent for core Honda and Acura products, it's clear that success is a relative term in today's business environment and sales volume is not the best measure of true customer demand," said Mamadou Diallo, vice president of Auto Sales for American Honda Motor Co., Inc. "As we continue an incredible cadence of new model introductions, including the recent launch of the all-new Honda HR-V and Acura Integra, we are very proud of the efforts of our production and sales associates who are working tirelessly to meet the needs of our customers."

HONDA	BRAND REPORT
Sales Highlights		Notes
Core models lead the way for the Honda brand with CR-V topping 22,000 units and Accord over 10,000 units despite challenging supply issues. · CR-V Hybrid and Accord Hybrid help Honda top 50,000 in first-half electrified sales for the second straight year · Customer pre-orders for all-new 2023 HR-V total almost 6,000 · Honda brand pre-orders totaled over 50,000 units in first six months as customer demand remains strong · Ridgeline posted best June sales in five years at almost 3,000 units		Stylish & sporty 2023 HR-V kicks off "year of the Honda SUV" with strong demand as the first units arrive at dealerships. The most powerful, best performing Civic Type R ever will be officially unveiled this summer.
ACURA	BRAND REPORT
Sales Highlights		Notes
Supply issues limited sales of popular Acura SUV models, while all-new Integra welcomes new clients to the brand. · Supported by pre-orders, all-new Integra leads Acura car sales; strong demand results in first-month sales of almost 1,500 units · MDX and RDX combine for sales of 4,389 units · NSX Type S first-half sales of 123 units kick off strong final sales year		'22 RDX, TLX & MDX earn IIHS TOP SAFETY PICK+ and NHTSA NCAP 5-Star rating, with '23 Integra expected to earn top scores. Acura Type S models are most powerful & best handling in the brand's Precision Crafted Performance lineup. Acura Type S models are most powerful & best handling in the brand's Precision Crafted Performance lineup.

	American Honda Vehicle Sales for June 2022
					Month-to-Date					Year-to-Date
					June 2022	June 2021***	DSR % Change**		MoM % Change	June 2022	June 2021***	DSR** % Change	YoY % Change
	American Honda Total				71,048	153,122	-55.4 %		-53.6 %	506,207	833,510	-39.7 %	-39.3 %
	Total Car Sales				24,105	61,154	-62.1 %		-60.6 %	171,697	312,209	-45.4 %	-45.0 %
	Total Truck Sales				46,943	91,968	-50.9 %		-49.0 %	334,510	521,301	-36.3 %	-35.8 %
	Honda			Total Car Sales	21,310	55,985	-63.4 %		-61.9 %	156,686	288,306	-46.0 %	-45.7 %
	Honda			Total Truck Sales	42,554	81,253	-49.6 %		-47.6 %	296,661	456,820	-35.5 %	-35.1 %
	Acura			Total Car Sales	2,795	5,169	-48.0 %		-45.9 %	15,011	23,903	-37.6 %	-37.2 %
	Acura			Total Truck Sales	4,389	10,715	-60.6 %		-59.0 %	37,849	64,481	-41.7 %	-41.3 %
	* Total Domestic Car Sales				24,103	51,598	-55.1 %		-53.3 %	169,530	267,955	-37.1 %	-36.7 %
			Honda Division		21,308	46,441	-55.9 %		-54.1 %	154,522	244,250	-37.2 %	-36.7 %
			Acura Division		2,795	5,157	-47.9 %		-45.8 %	15,008	23,705	-37.1 %	-36.7 %
	* Total Domestic Truck Sales				46,943	91,965	-50.9 %		-49.0 %	334,510	521,295	-36.3 %	-35.8 %
			Honda Division		42,554	81,250	-49.6 %		-47.6 %	296,661	456,814	-35.5 %	-35.1 %
			Acura Division		4,389	10,715	-60.6 %		-59.0 %	37,849	64,481	-41.7 %	-41.3 %
	Total Import Car Sales				2	9,556	-100.0 %		-100.0 %	2,167	44,254	-95.1 %	-95.1 %
			Honda Division		2	9,544	-100.0 %		-100.0 %	2,164	44,056	-95.1 %	-95.1 %
			Acura Division		0	12	-100.0 %		-100.0 %	3	198	-98.5 %	-98.5 %
	Total Import Truck Sales				0	3	-100.0 %		-100.0 %	0	6	-100.0 %	-100.0 %
			Honda Division		0	3	-100.0 %		-100.0 %	0	6	-100.0 %	-100.0 %
			Acura Division		0	0	0.0 %		0.0 %	0	0	0.0 %	0.0 %
MODEL BREAKOUT BY DIVISION
	Honda Division Total				63,864	137,238		-55.3 %	-53.5 %	453,347	745,126	-39.6 %	-39.2 %
		ACCORD			10,529	20,782		-51.3 %	-49.3 %	80,422	114,707	-30.4 %	-29.9 %
		CIVIC			9,633	32,677		-71.7 %	-70.5 %	70,335	152,956	-54.3 %	-54.0 %
		CLARITY			2	207		-99.1 %	-99.0 %	207	2,103	-90.2 %	-90.2 %
		INSIGHT			1,146	2,157		-48.9 %	-46.9 %	5,722	9,867	-42.4 %	-42.0 %

		CR-V			22,865	36,564		-39.9 %	-37.5 %	116,602	213,199	-45.7 %	-45.3 %
		HR-V			5,813	14,019		-60.1 %	-58.5 %	73,016	68,441	6.0 %	6.7 %
		ODYSSEY			2,721	8,397		-68.8 %	-67.6 %	20,709	47,556	-56.7 %	-56.5 %
		PASSPORT			2,456	4,753		-50.3 %	-48.3 %	20,102	26,694	-25.2 %	-24.7 %
		PILOT			5,739	14,714		-62.5 %	-61.0 %	46,435	76,560	-39.7 %	-39.3 %
		RIDGELINE			2,960	2,806		1.4 %	5.5 %	19,797	24,370	-19.3 %	-18.8 %

	Acura Division Total				7,184	15,884		-56.5 %	-54.8 %	52,860	88,384	-40.6 %	-40.2 %
		ILX			208	2,093		-90.4 %	-90.1 %	6,267	8,233	-24.4 %	-23.9 %
		INTEGRA			1,487	0		0.0 %	0.0 %	1,496	0	0.0 %	0.0 %
		NSX			36	16		116.3 %	125.0 %	123	60	103.7 %	105.0 %
		TLX			1,064	3,048		-66.4 %	-65.1 %	7,122	15,412	-54.1 %	-53.8 %

		MDX			2,523	5,077		-52.2 %	-50.3 %	23,610	36,791	-36.2 %	-35.8 %
		RDX			1,866	5,638		-68.2 %	-66.9 %	14,239	27,690	-48.9 %	-48.6 %

	Selling Days				26	25				152	151
	**** Electrified Vehicles				9,063	9,512		-8.4 %	-4.7 %	53,452	57,309	-7.3 %	-6.7 %

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** 2021 totals include Honda and Acura model(s) discontinued following the 2020 model year
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.