CMA's New Digital Solutions Bring Customers Together--Remotely

COVID-19 Era Rules: More Virtual Conferences, Town Halls, Training

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Jul 15, 2020, 07:30 ET

PRINCETON JUNCTION, N.J., July 15, 2020 /PRNewswire/ -- CMA, a full-service communications, marketing and association management firm, announced today that it has launched new digital services to meet marketplace demand amid COVID-19.

Due to social distancing precautions and health concerns surrounding the new virus, CMA has turned several of its services into digital formats, including annual and regional conferences, town hall meetings and training. On July 29, CMA's Dan Beldowicz, who is the firm's director of busines development, will present "Virtual Success: How Remote Events Build Brands", a live 12:30 p.m. EST webinar that will educate attendees about the new digital opportunities to bring customers and members closer. (Register today.)

"Organizations are faced with a whole new challenge of bringing customers, clients and members closer from afar," said Jeffrey Barnhart, CMA's CEO and founder. "Our new digital solutions—ranging from virtual conferences, virtual town halls to virtual training—create a memorable experience amid a 'new normal' in business."

CMA is preparing a slew of virtual annual conferences for this fall. Cutting-edge features will include a virtual trade show where exhibitors will have a virtual, branded booth and live "meetings" with booth visitors. The event also will showcase virtual roundtables, where attendees will gather in "rooms" to discuss topics of common interest. Like an in-person conference, one-on-one appointments will be available, and attendees will be able to ask questions during the keynote presentation, individual breakout sessions and panel discussions.

Virtual Panel Discussions Provides Critical Communications

Earlier this year, the American Pediatric Surgical Nurses Association (APSNA) needed to quickly share critical COVID-19 developments to its membership during a nationwide state of emergency. As a result, CMA identified the Facebook Live feature, which is essentially a live social media video, as the ideal way to reach their largest audience on a national scope and promoted the event on APSNA's social media channels.

APSNA's one-day virtual event helped deepen engagement with members by providing a forum for them to connect in a genuine way—sharing regional updates about the pandemic and getting answers to questions in real-time. The experience reached 4,000 members, generated 229 social media post clicks, 87 reactions and 20 live comments as the association built deeper engagement with its membership.

Virtual Training Expands Global Reach In Financial Services

When the novel coronavirus grounded air travel earlier this year, Pimley & Pimley, which provides corporate credit training for the banking sector in more than 40 countries, asked CMA to transform its industry-best, in-person instructional seminars into remote experiences, so that staff could virtually train a prominent client literally halfway across the world in Singapore.

CMA implemented its fully managed remote training and distance learning solution, which utilizes industry standard conferencing services.

Even after being a client of Pimley & Pimley for several years, the Singaporean multinational banking corporation said the three-week, remote seminar sessions were the best training services they have experienced.

This feedback encouraged Pimley & Pimley to ask CMA to prepare more remote learning materials for another bank in the ensuing weeks, especially after the Singaporean bank reported increases in attendance, which went from 30-something attendees during the first week to nearly 60 during the third week, as well as thumbs-up reviews in written evaluations from attendees.

About CMA
CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including branding, digital marketing, web and mobile app development, social media, public relations, advertising, collateral, association management, event planning, publications and advertising sales. Through its proprietary discovery process, Marketecture™, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment. Visit CMAsolutions.com and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.