For more insights on YOY and CAGR, Read our FREE Sample Report
Vendor Insights
Global content marketing is fragmented due to the presence of several regional and international players. These vendors are adopting many organic and inorganic growth strategies to remain competitive in the market.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Adobe Inc.
- Contently, Inc.
- CoSchedule LLC
- HubSpot Inc.
- Influence and Co.
- NewsCred, Inc.
- Scripted Inc.
- Seismic Software, Inc.
- Sprinklr Inc.
- Upland Software, Inc.
Find additional highlights on the growth strategies adopted by vendors and their product offerings, Read Free Sample Report.
Geographical Market Analysis
APAC will provide maximum growth opportunities for content marketing service providers during the forecast period. According to our research report, the region will contribute to 42% of the global market growth and is expected to dominate the market through 2025. The increasing demand for content marketing services from the automotive, financial service, consumer electronics, and health and pharma industries will be crucial in driving the growth of the regional market. In addition, the rising adoption of smartphones and the increasing penetration of the internet will foster the growth of the content marketing market in APAC during the forecast period.
China and Japan are the key markets for content marketing in APAC. The market will witness faster growth in APAC than in other regions.
Furthermore, countries such as the US and the UK are expected to emerge as prominent markets for content marketing during the forecast period.
Know more about this market's geographical distribution along with the detailed analysis of the top regions. www.technavio.com/report/content-marketing-market-industry-
analysis
Key Segment Analysis
By end-user, the market share by the retail segment will be significant during the forecast period. The growth of the segment can be attributed to the rapid growth of the global retail industry. The increasing consumer preference for online shopping is encouraging retailers to opt for content marketing. This is helping them to stay connected with existing customers as well as to reach out to potential customers. Such benefits are driving the growth of the market in the retail segment.
View FREE Sample: to know additional highlights and key points on various market
segments and their impact in coming years.
Key Market Drivers & Challenges:
The content marketing market is primarily driven by the rise in the number of social media users. Social media is currently accessed by more than a billion people quickly. This can be attributed to the rising number of mobile devices and smartphones and the increasing penetration of the internet. The growing use number of social media users is encouraging enterprises to approach their target audience through content marketing efforts. Thus, with the increasing number of social media users, the demand for content marketing is expected to accelerate during the forecast period.
However, fraud related to digital advertisements will reduce the growth potential in the market. The lack of maturity in the digital advertisement space has helped in creating a favorable environment for digital advertisement frauds. Malicious fraud, such as Bots and Botnets, ghost sites, purchased traffic, and stacking are some of the common forms of fraud in the digital advertisement market. They can reach a wide range of audiences, such as businesses and low-income consumers that can be difficult to reach with content marketing. This is expected to have a negative impact on the growth of the market during the forecast period.
Download a free sample for highlights on market Drivers & Challenges affecting the
content marketing market.
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Content Marketing Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16% |
Market growth 2021-2025 |
USD 417.85 billion |
Market structure |
Fragmented |
YoY growth (%) |
15.43 |
Regional analysis |
APAC, North America, Europe, South America, and MEA |
Performing market contribution |
APAC at 42% |
Key consumer countries |
US, China, Japan, and UK |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Adobe Inc., Contently, Inc., CoSchedule LLC, HubSpot Inc., Influence and Co., NewsCred, Inc., Scripted Inc., Seismic Software, Inc., Sprinklr Inc., and Upland Software, Inc. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
Exhibit 02: Market Characteristics
2.2 Value chain analysis
Exhibit 03: Value chain analysis: Specialized consumer services
2.2.1 Inputs
2.2.2 Operations
2.2.3 Marketing and sales
2.2.4 Support activities
2.2.5 Innovation
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2020
5. Market Segmentation by End-user
5.1 Market segments
Exhibit 15: End user - Market share 2020-2025 (%)
5.2 Comparison by End user
Exhibit 16: Comparison by End user
5.3 Retail - Market size and forecast 2020-2025
Exhibit 17: Retail - Market size and forecast 2020-2025 ($ billion)
Exhibit 18: Retail - Year-over-year growth 2020-2025 (%)
5.4 Automotive - Market size and forecast 2020-2025
Exhibit 19: Automotive - Market size and forecast 2020-2025 ($ billion)
Exhibit 20: Automotive - Year-over-year growth 2020-2025 (%)
5.5 Financial Services - Market size and forecast 2020-2025
Exhibit 21: Financial Services - Market size and forecast 2020-2025 ($ billion)
Exhibit 22: Financial Services - Year-over-year growth 2020-2025 (%)
5.6 Telecom - Market size and forecast 2020-2025
Exhibit 23: Telecom - Market size and forecast 2020-2025 ($ billion)
Exhibit 24: Telecom - Year-over-year growth 2020-2025 (%)
5.7 Others - Market size and forecast 2020-2025
Exhibit 25: Others - Market size and forecast 2020-2025 ($ billion)
Exhibit 26: Others - Year-over-year growth 2020-2025 (%)
5.8 Market opportunity by End user
Exhibit 27: Market opportunity by End user
6. Market Segmentation by Platform
6.1 Market segments
Exhibit 28: Platform - Market share 2020-2025 (%)
6.2 Comparison by Platform
Exhibit 29: Comparison by Platform
6.3 Blogging - Market size and forecast 2020-2025
Exhibit 30: Blogging - Market size and forecast 2020-2025 ($ billion)
Exhibit 31: Blogging - Year-over-year growth 2020-2025 (%)
6.4 Videos - Market size and forecast 2020-2025
Exhibit 32: Videos - Market size and forecast 2020-2025 ($ billion)
Exhibit 33: Videos - Year-over-year growth 2020-2025 (%)
6.5 Infographics - Market size and forecast 2020-2025
Exhibit 34: Infographics - Market size and forecast 2020-2025 ($ billion)
Exhibit 35: Infographics - Year-over-year growth 2020-2025 (%)
6.6 Case studies - Market size and forecast 2020-2025
Exhibit 36: Case studies - Market size and forecast 2020-2025 ($ billion)
Exhibit 37: Case studies - Year-over-year growth 2020-2025 (%)
6.7 Others - Market size and forecast 2020-2025
Exhibit 38: Others - Market size and forecast 2020-2025 ($ billion)
Exhibit 39: Others - Year-over-year growth 2020-2025 (%)
6.8 Market opportunity by Platform
Exhibit 40: Market opportunity by Platform
7. Market Segmentation by Objective
7.1 Market segments
Exhibit 41: Objective - Market share 2020-2025 (%)
7.2 Comparison by Objective
Exhibit 42: Comparison by Objective
7.3 Lead generation - Market size and forecast 2020-2025
Exhibit 43: Lead generation - Market size and forecast 2020-2025 ($ billion)
Exhibit 44: Lead generation - Year-over-year growth 2020-2025 (%)
7.4 Brand awareness - Market size and forecast 2020-2025
Exhibit 45: Brand awareness - Market size and forecast 2020-2025 ($ billion)
Exhibit 46: Brand awareness - Year-over-year growth 2020-2025 (%)
7.5 Thought leadership - Market size and forecast 2020-2025
Exhibit 47: Thought leadership - Market size and forecast 2020-2025 ($ billion)
Exhibit 48: Thought leadership - Year-over-year growth 2020-2025 (%)
7.6 Others - Market size and forecast 2020-2025
Exhibit 49: Others - Market size and forecast 2020-2025 ($ billion)
Exhibit 50: Others - Year-over-year growth 2020-2025 (%)
7.7 Market opportunity by Objective
Exhibit 51: Market opportunity by Objective
8. Customer landscape
Exhibit 52: Customer landscape
9. Geographic Landscape
9.1 Geographic segmentation
Exhibit 53: Market share by geography 2020-2025 (%)
9.2 Geographic comparison
Exhibit 54: Geographic comparison
9.3 APAC - Market size and forecast 2020-2025
Exhibit 55: APAC - Market size and forecast 2020-2025 ($ billion)
Exhibit 56: APAC - Year-over-year growth 2020-2025 (%)
9.4 North America - Market size and forecast 2020-2025
Exhibit 57: North America - Market size and forecast 2020-2025 ($ billion)
Exhibit 58: North America - Year-over-year growth 2020-2025 (%)
9.5 Europe - Market size and forecast 2020-2025
Exhibit 59: Europe - Market size and forecast 2020-2025 ($ billion)
Exhibit 60: Europe - Year-over-year growth 2020-2025 (%)
9.6 South America - Market size and forecast 2020-2025
Exhibit 61: South America - Market size and forecast 2020-2025 ($ billion)
Exhibit 62: South America - Year-over-year growth 2020-2025 (%)
9.7 MEA - Market size and forecast 2020-2025
Exhibit 63: MEA - Market size and forecast 2020-2025 ($ billion)
Exhibit 64: MEA - Year-over-year growth 2020-2025 (%)
9.8 Key leading countries
Exhibit 65: Key leading countries
9.9 Market opportunity by geography
Exhibit 66: Market opportunity by geography ($ billion)
10. Drivers, Challenges, and Trends
10.1 Market drivers
10.1.1 Rise in the number of users on social media
10.1.2 Growing demand for digital magazines
10.1.3 Builds brand awareness along with increasing trust and loyalty
10.1.4 Increased popularity of audio-visual advertising
10.1.5 Rising penetration of mobile computing devices
10.2 Market challenges
10.2.1 Fraud related to digital advertisements
10.2.2 Increased benefits of outdoor advertisement over content marketing
10.2.3 Difficulty in adhering to a content marketing budget
Exhibit 67: Impact of drivers and challenges
10.3 Market trends
10.3.1 Use of AI with social media management software
10.3.2 Use of analytics in content marketing
10.3.3 Use of live videos for content marketing
11. Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 68: Vendor landscape
11.3 Landscape disruption
Exhibit 69: Landscape disruption
Exhibit 70: Industry risks
12. Vendor Analysis
12.1 Vendors covered
Exhibit 71: Vendors covered
12.2 Market positioning of vendors
Exhibit 72: Market positioning of vendors
12.3 Adobe Inc.
Overview
Business segments
Key news
Key offerings
Segment focus
12.4 Contently, Inc.
Overview
Product and service
Key news
Key offerings
12.5 CoSchedule LLC
Overview
Product and service
Key news
Key offerings
12.6 HubSpot Inc.
Overview
Business segments
Key news
Key offerings
12.7 Influence and Co.
Overview
Product and service
Key offerings
12.8 NewsCred, Inc.
Overview
Product and service
Key offerings
12.9 Scripted Inc.
Overview
Product and service
Key offerings
12.10 Seismic Software, Inc.
Overview
Product and service
Key news
Key offerings
12.11 Sprinklr Inc.
Overview
Product and service
Key news
Key offerings
12.12 Upland Software, Inc.
Overview
Business segments
Key news
Key offerings
Segment focus
13. Appendix
13.1 Scope of the report
13.1.1 Market Definition
13.1.2 Objectives
13.1.3 Notes and caveats
13.2 Currency conversion rates for US$
Exhibit 112: Currency conversion rates for US$
13.3 Research Methodology
Exhibit 113: Research Methodology
Exhibit 114: Validation techniques employed for market sizing
Exhibit 115: Information sources
13.4 List of abbreviations
Exhibit 116: List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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