Former Innovation and Product Leader from Amazon, PayPal, Target, Rosetta Stone and Visa Launches Free Innovation Playbook, HowDo

PORTLAND, Ore., May 26, 2021 /PRNewswire/ -- HowDo launched its free step-by-step innovation lessons to standardize and democratize innovation best practice. HowDo is on a mission to teach the world innovation best practice and its lessons are designed to train entrepreneurs, executives, employees, students and investors to identify, build and grow tomorrow’s solutions.

HowDo’s self-guided innovation training was created by an innovation expert, its founder and CEO, West Stringfellow. Stringfellow has 20 years’ experience as product and innovation executive and leader at PayPal, Rosetta Stone, Target, Visa and several startups. Stringfellow was also a senior product manager at Amazon, Target’s first Entrepreneur in Residence and founded and led the Techstars Retail Accelerator at Target. 

“Change is the new business as usual. In times of change, businesses need innovation to: grow revenue, decrease operating costs, mitigate risk, delight customers and empower and engage employees. HowDo helps businesses thrive in times of change by giving them comprehensive innovation training that is free, world-class and self-guided.” said founder West Stringfellow. 

Stringfellow used his professional experience as the foundation for 40,000 hours of bespoke research into innovation best practices. These best practices were translated into step-by-step lessons that have been used by over 400,000 learners from every country and territory on Earth.

“I believe that knowing how to succeed in business is an inalienable human right. Innovation is how modern businesses succeed. Therefore, everyone needs to know how to innovate. Entrepreneurs need innovation to build businesses that appeal to customers and investors. Executives, Managers and Employees need innovation to achieve their ambitious career goals. Investors need to analyze teams, companies and sectors through the lens of innovation. Students must learn innovation to have the skills required to survive and thrive in the future of work. And we all must innovate if we are to create decent jobs, rapidly rebuild our economy and heal our deeply-divided, post-pandemic economy, society and world.”

HowDo’s training starts by preparing learners to successfully innovate by developing the right mindset. HowDo then provides step-by-step instructions to build a plan that deeply analyzes customers, competitors, markets and available technology. HowDo then offers deep insights into building and leading a team that is capable of executing the plan. HowDo helps put plans into action by providing best practice in innovation tools like product management, startup accelerators, mentorship and communities of practice. And to ensure everyone understands Big Tech - the fastest growing and most valuable companies in modern history - HowDo deeply analyzes and explains the growth of Alphabet (formerly: Google), Apple, Amazon, Facebook and Microsoft – deep-diving into their products, platforms, sectors and strategies.

“Innovation is the most critical investment we will make (or avoid) in the next 10 years of our planet's history. Therefore, HowDo exists to standardize innovation and level the playing field. Because innovation is a vital part of advancing every community, nation and industry; the keys to successfully innovating should no longer be held exclusively by large companies, corporations and exclusive and expensive schools.” says Stringfellow.

“These free educational tools, like HowDo, are forging new and unique career paths that break the cycle of traditional education,” added Stringfellow. “Every week people I’ve never met from all around the world are reaching out to me to tell me how HowDo is helping them and making a true difference in their lives. Hearing that my work and mission legitimately helps others makes me feel better than making millions of dollars ever did. It’s the best form of payment I’ve received in my career.”

HowDo was designed, developed and funded by West Stringfellow, who is one of the world’s leading experts in product management and innovation. Stringfellow has more than 20 years of product and innovation experience at category pioneers such as Amazon, PayPal, Rosetta Stone, Target, Techstars, Visa and more. He has lived overseas for 8 years and built and led teams in 13 countries. West intimately understands the challenges entrepreneurs face, having five patents, founding three companies and leading a previous company through an acquisition. 

To access HowDo’s free, self-guided training visit https://howdo.com. 

About HowDo
HowDo is on a mission to teach the world innovation best practice. HowDo provides free self-guided innovation training from an innovation expert. HowDo’s training includes step-by-step instructions to prepare to innovate, build an innovation plan, build and manage an innovative team, and maintain a growth mindset throughout this process. HowDo includes a complete download of everything West Stringfellow learned from 20 years leading product management and innovation teams at Amazon, PayPal, Rosetta Stone, Target, Visa and several startups, plus 40,000 bespoke research into innovation best practice.

SOURCE HowDo

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