Market Dynamics
The increasing consumer demand for natural haircare products is one of the key factors driving the growth of the market. Factors such as growing health concerns regarding the use of chemical products and the shift toward natural products are encouraging most vendors in the market to focus on the development and launch of new and innovative products manufactured using natural ingredients. Also, major vendors operating in Africa are investing in R&D to gain a better-informed understanding of the customers and other specifications. All these factors are increasing the availability and sales of natural haircare products, thereby driving the growth of the market.
In addition, the launch of products targeted at specific hair types in Africa and the growing use of online channels will further influence the market growth. However, the availability of counterfeit products in East Africa might hamper the growth of vendors.
Read Our Report Sample to identify other factors impacting the growth of the market.
Vendor Landscape
The haircare market in Africa report includes information on the product launches, sustainability, and prospects of leading vendors including Amka Products Pty Ltd., Combe Inc., Henkel AG and Co. KGaA, Johnson and Johnson, LOreal SA, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever PLC. The competitive scenario provided in the haircare market in Africa report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc.
The haircare market in Africa is fragmented and highly competitive. Vendors in the market are continuously investing in R&D to develop new and innovative products and comply with growing regulatory provisions on cosmetic products. Some vendors are involved in strategic alliances and M&As to gain a competitive edge in the market.
Market Segmentation
Segmentation by Product
- By product, the market is classified into shampoo, conditioner, hair color, hair styling products, and others.
- The shampoo segment will have the largest share of the market.
- The segment is driven by the launch of innovative products that cater specifically to the requirements of customers.
- The rising number of supermarkets, hypermarkets, convenience stores, and specialty stores is also contributing to the growth of the segment.
Segmentation by Geography
- By Geography, the market is analyzed across South Africa, Nigeria, Kenya, and the Rest of Africa.
- South Africa will have the largest share of the market.
- New product launches and product line extensions by vendors are driving the growth of the regional market.
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Related Reports:
Haircare Market in Africa: Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.35% |
Market growth 2022-2026 |
USD 994.06 million |
Market structure |
Fragmented |
YoY growth (%) |
5.78 |
Regional analysis |
Africa |
Performing market contribution |
Africa at 100% |
Key consumer countries |
South Africa, Nigeria, Kenya, and Rest of Africa |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Amka Products Pty Ltd., Combe Inc., Henkel AG and Co. KGaA, Johnson and Johnson, LOreal SA, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever PLC |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Africa: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Shampoo - Market size and forecast 2021-2026
- Exhibit 28: Chart on Shampoo - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Shampoo - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Shampoo - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Shampoo - Year-over-year growth 2021-2026 (%)
- 5.4 Conditioner - Market size and forecast 2021-2026
- Exhibit 32: Chart on Conditioner - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Conditioner - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Conditioner - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Conditioner - Year-over-year growth 2021-2026 (%)
- 5.5 Hair color - Market size and forecast 2021-2026
- Exhibit 36: Chart on Hair color - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Hair color - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Hair color - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Hair color - Year-over-year growth 2021-2026 (%)
- 5.6 Hairstyling products - Market size and forecast 2021-2026
- Exhibit 40: Chart on Hairstyling products - Market size and forecast 2021-2026 ($ million)
- Exhibit 41: Data Table on Hairstyling products - Market size and forecast 2021-2026 ($ million)
- Exhibit 42: Chart on Hairstyling products - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Hairstyling products - Year-over-year growth 2021-2026 (%)
- 5.7 Others - Market size and forecast 2021-2026
- Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.8 Market opportunity by Product
- Exhibit 48: Market opportunity by Product ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 50: Chart on Market share by geography - 2021-2026 (%)
- Exhibit 51: Data Table on Market share by geography - 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 52: Chart on Geographic comparison
- Exhibit 53: Data Table on Geographic comparison
- 7.3 South Africa - Market size and forecast 2021-2026
- Exhibit 54: Chart on South Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on South Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on South Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on South Africa - Year-over-year growth 2021-2026 (%)
- 7.4 Nigeria - Market size and forecast 2021-2026
- Exhibit 58: Chart on Nigeria - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Nigeria - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Nigeria - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Nigeria - Year-over-year growth 2021-2026 (%)
- 7.5 Kenya - Market size and forecast 2021-2026
- Exhibit 62: Chart on Kenya - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Kenya - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Kenya - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Kenya - Year-over-year growth 2021-2026 (%)
- 7.6 Rest of Africa - Market size and forecast 2021-2026
- Exhibit 66: Chart on Rest of Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on Rest of Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on Rest of Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Rest of Africa - Year-over-year growth 2021-2026 (%)
- 7.7 Market opportunity by geography
- Exhibit 70: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.3 Impact of drivers and challenges
- Exhibit 71: Impact of drivers and challenges in 2021 and 2026
9 Vendor Landscape
- 9.2 Vendor landscape
- Exhibit 72: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 73: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 74: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 75: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 76: Matrix on vendor position and classification
- 10.3 Amka Products Pty Ltd.
- Exhibit 77: Amka Products Pty Ltd. - Overview
- Exhibit 78: Amka Products Pty Ltd. - Product / Service
- Exhibit 79: Amka Products Pty Ltd. - Key offerings
- 10.4 Combe Inc.
- Exhibit 80: Combe Inc. - Overview
- Exhibit 81: Combe Inc. - Product / Service
- Exhibit 82: Combe Inc. - Key offerings
- 10.5 Henkel AG and Co. KGaA
- Exhibit 83: Henkel AG and Co. KGaA - Overview
- Exhibit 84: Henkel AG and Co. KGaA - Business segments
- Exhibit 85: Henkel AG and Co. KGaA - Key news
- Exhibit 86: Henkel AG and Co. KGaA - Key offerings
- Exhibit 87: Henkel AG and Co. KGaA - Segment focus
- 10.6 Johnson and Johnson
- Exhibit 88: Johnson and Johnson - Overview
- Exhibit 89: Johnson and Johnson - Business segments
- Exhibit 90: Johnson and Johnson - Key news
- Exhibit 91: Johnson and Johnson - Key offerings
- Exhibit 92: Johnson and Johnson - Segment focus
- 10.7 LOreal SA
- Exhibit 93: LOreal SA - Overview
- Exhibit 94: LOreal SA - Business segments
- Exhibit 95: LOreal SA - Key news
- Exhibit 96: LOreal SA - Key offerings
- Exhibit 97: LOreal SA - Segment focus
- 10.8 Revlon Inc.
- Exhibit 98: Revlon Inc. - Overview
- Exhibit 99: Revlon Inc. - Business segments
- Exhibit 100: Revlon Inc. - Key news
- Exhibit 101: Revlon Inc. - Key offerings
- Exhibit 102: Revlon Inc. - Segment focus
- 10.9 Shiseido Co. Ltd.
- Exhibit 103: Shiseido Co. Ltd. - Overview
- Exhibit 104: Shiseido Co. Ltd. - Business segments
- Exhibit 105: Shiseido Co. Ltd. - Key offerings
- Exhibit 106: Shiseido Co. Ltd. - Segment focus
- 10.10 The Estee Lauder Co. Inc.
- Exhibit 107: The Estee Lauder Co. Inc. - Overview
- Exhibit 108: The Estee Lauder Co. Inc. - Business segments
- Exhibit 109: The Estee Lauder Co. Inc. - Key news
- Exhibit 110: The Estee Lauder Co. Inc. - Key offerings
- Exhibit 111: The Estee Lauder Co. Inc. - Segment focus
- 10.11 The Procter and Gamble Co.
- Exhibit 112: The Procter and Gamble Co. - Overview
- Exhibit 113: The Procter and Gamble Co. - Business segments
- Exhibit 114: The Procter and Gamble Co. - Key news
- Exhibit 115: The Procter and Gamble Co. - Key offerings
- Exhibit 116: The Procter and Gamble Co. - Segment focus
- 10.12 Unilever PLC
- Exhibit 117: Unilever PLC - Overview
- Exhibit 118: Unilever PLC - Business segments
- Exhibit 119: Unilever PLC - Key news
- Exhibit 120: Unilever PLC - Key offerings
- Exhibit 121: Unilever PLC - Segment focus
11 Appendix
- 11.2 Inclusions and exclusions checklist
- Exhibit 122: Inclusions checklist
- Exhibit 123: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 124: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 125: Research methodology
- Exhibit 126: Validation techniques employed for market sizing
- Exhibit 127: Information sources
- 11.5 List of abbreviations
- Exhibit 128: List of abbreviations
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