Heat-not-burn Tobacco Products market to grow by USD 42,172.36 Mn, Market segmentation by product, distribution channel, and geography - Technavio

NEW YORK, Dec. 2, 2022 /PRNewswire/ -- The heat-not-burn tobacco products market is projected to grow by USD 42,172.36 million at a CAGR of 27.05% during the forecast period. APAC held the largest share of the market in 2021. The report provides a detailed analysis of the market overview, market drivers, opportunities, and potential applications. Request a Free Sample Report.

Heat-not-burn tobacco products market: Vendor Analysis

The market in focus is concentrated. British American Tobacco Plc Imperial Brands Plc, iSmoke Vapor Inc., Japan Tobacco Inc., JFT Co. Ltd., KT and G Corp., Mysmok Electronic Technology, Pax Labs Inc., Philip Morris International, SLANG Worldwide Inc., and Vapor Tobacco Manufacturing are some of the major market participants.

Although the cost-effectiveness of heat-not-burn tobacco products will offer immense growth opportunities, the rising popularity of smokeless tobacco products will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

Key Offerings of Major Vendors

• British American Tobacco Plc - The company offers heat-not-burn tobacco products under its brand glo.
• Imperial Brands Plc - The company offers heat-not-burn tobacco products under its brand blu.
• PAX Labs Inc. - The company offers heat-not-burn tobacco products such as PAX3, PAX2.
• Philip Morris International Inc. - The company offers heat-not-burn tobacco products under its brand IQOS.

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Heat-not-burn tobacco products Market: Segmentation Analysis

• By Product 
• Devices
• The devices segment showed a gradual increase in market share with USD 5797.76 million in 2017 and continued to grow by 2021. A key factor driving the market growth is the increasing number of launches of heat-not-burn tobacco devices in different countries across the world. In addition, the relatively lower cost of heat-not-burn tobacco devices is another factor driving the growth.
• Capsules
• Vaporizers
• By Distribution Channel 
• Offline
• Online
• By Geography 
• APAC 
• APAC will account for 42% of the market's growth during the forecast period. In 2021, APAC was the largest regional market for heat-not-burn tobacco products. Over the same period, the heat-not-burn tobacco products market in APAC was highly concentrated due to the presence of a few regional and global vendors. The major markets in APAC with huge potential for heat-not-burn tobacco products include New Zealand, China, South Korea, the Philippines, and Japan. 
• North America
• Europe
• Middle East and Africa
• South America

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The report provides insights into the following aspects:

• What is the size of the global heat-not-burn tobacco products?
• What will be the size of the global heat-not-burn tobacco products in 2026?
• What factors affect competition in the global heat-not-burn tobacco products?
• How has the market performed in the last five years?
• What are the key segments of the global heat-not-burn tobacco products?

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The heat-not-burn tobacco products report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers, market limitations, and future prospects.

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Table of Contents:

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market Definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global heat-not-burn tobacco products market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global heat-not-burn tobacco products market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Devices - Market size and forecast 2022-2027
• Exhibit 34: Chart on Devices - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Devices - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Devices - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Devices - Year-over-year growth 2022-2027 (%)

• 6.4 Capsules - Market size and forecast 2022-2027
• Exhibit 38: Chart on Capsules - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Capsules - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Capsules - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Capsules - Year-over-year growth 2022-2027 (%)

• 6.5 Vaporizers - Market size and forecast 2022-2027
• Exhibit 42: Chart on Vaporizers - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Vaporizers - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Vaporizers - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Vaporizers - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 46: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 49: Chart on Comparison by Distribution Channel
• Exhibit 50: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 51: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 55: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 59: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Japan - Market size and forecast 2022-2027
• Exhibit 89: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.10 Italy - Market size and forecast 2022-2027
• Exhibit 93: Chart on Italy - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Italy - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Italy - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Italy - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 China - Market size and forecast 2022-2027
• Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 British American Tobacco Plc 
• Exhibit 112: British American Tobacco Plc - Overview
• Exhibit 113: British American Tobacco Plc - Business segments
• Exhibit 114: British American Tobacco Plc - Key news
• Exhibit 115: British American Tobacco Plc - Key offerings
• Exhibit 116: British American Tobacco Plc - Segment focus

• 12.4 Imperial Brands Plc 
• Exhibit 117: Imperial Brands Plc - Overview
• Exhibit 118: Imperial Brands Plc - Business segments
• Exhibit 119: Imperial Brands Plc - Key offerings
• Exhibit 120: Imperial Brands Plc - Segment focus

• 12.5 iSmoke Vapor Inc. 
• Exhibit 121: iSmoke Vapor Inc. - Overview
• Exhibit 122: iSmoke Vapor Inc. - Product / Service
• Exhibit 123: iSmoke Vapor Inc. - Key offerings

• 12.6 Japan Tobacco Inc. 
• Exhibit 124: Japan Tobacco Inc. - Overview
• Exhibit 125: Japan Tobacco Inc. - Business segments
• Exhibit 126: Japan Tobacco Inc. - Key offerings
• Exhibit 127: Japan Tobacco Inc. - Segment focus

• 12.7 JFT Co. Ltd. 
• Exhibit 128: JFT Co. Ltd. - Overview
• Exhibit 129: JFT Co. Ltd. - Product / Service
• Exhibit 130: JFT Co. Ltd. - Key offerings

• 12.8 KT and G Corp. 
• Exhibit 131: KT and G Corp. - Overview
• Exhibit 132: KT and G Corp. - Business segments
• Exhibit 133: KT and G Corp. - Key offerings
• Exhibit 134: KT and G Corp. - Segment focus

• 12.9 Mysmok Electronic Technology 
• Exhibit 135: Mysmok Electronic Technology - Overview
• Exhibit 136: Mysmok Electronic Technology - Product / Service
• Exhibit 137: Mysmok Electronic Technology - Key offerings

• 12.10 Pax Labs Inc. 
• Exhibit 138: Pax Labs Inc. - Overview
• Exhibit 139: Pax Labs Inc. - Product / Service
• Exhibit 140: Pax Labs Inc. - Key offerings

• 12.11 Philip Morris International 
• Exhibit 141: Philip Morris International - Overview
• Exhibit 142: Philip Morris International - Business segments
• Exhibit 143: Philip Morris International - Key offerings
• Exhibit 144: Philip Morris International - Segment focus

• 12.12 SLANG Worldwide Inc. 
• Exhibit 145: SLANG Worldwide Inc. - Overview
• Exhibit 146: SLANG Worldwide Inc. - Product / Service
• Exhibit 147: SLANG Worldwide Inc. - Key offerings

• 12.13 Vapor Tobacco Manufacturing 
• Exhibit 148: Vapor Tobacco Manufacturing - Overview
• Exhibit 149: Vapor Tobacco Manufacturing - Product / Service
• Exhibit 150: Vapor Tobacco Manufacturing - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
• Exhibit 151: Inclusions checklist
• Exhibit 152: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 153: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 154: Research methodology
• Exhibit 155: Validation techniques employed for market sizing
• Exhibit 156: Information sources

• 13.5 List of abbreviations 
• Exhibit 157: List of abbreviations

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