KNOWN NAMED PAID MEDIA AOR FOR SESAME WORKSHOP

NEW YORK, May 26, 2022 /PRNewswire/ -- Strategic marketing innovator Known has been named Media AOR for Sesame Workshop, deepening the relationship with the nonprofit educational organization behind Sesame Street. Working closely with Sesame Workshop's audience development team, Known will handle all account management and execution for domestic paid media campaigns.

Known will continue and further its work with the Sesame Workshop team to establish benchmarks for a range of upcoming campaign goals and will help optimize SEM and SEO strategy across the organization's web properties.

"When choosing an agency to handle such a critical marketing function, we wanted one that could seamlessly integrate with our team and take things to the next level," said Samantha Maltin, EVP and CMO, Sesame Workshop. "We look forward to tapping into Known's unique operating system as they oversee Sesame Workshop's domestic digital media buying and planning."

Known began working with Sesame Workshop in 2020 on a variety of strategic marketing initiatives, including audience research and data strategy, the development of data infrastructure across dozens of global sources, and an intelligence platform that aggregates 10 billion rows of such data into insights dashboards now used by the entire organization.

Known's work with Sesame Workshop also included crafting messaging to reach the broadest range of potential donors to support the extension of its donor base; launching the first-ever, always-on campaign for Sesame Workshop's social channels, including the relaunch of Sesame Studios; and both expanding and refining audience targeting for Sesame Street in Communities content bundles, to maximize reach and impact.  Additionally, Known's creative studio developed the motion graphics for Sesame Street's 50th anniversary and will now develop and produce ads for Sesame Workshop's rapidly growing individual giving campaign as part of their retained services.

"It is an honor to be working with such a beloved and storied brand like Sesame Street," said Kern Schireson, CEO of Known. "We're so proud of what they stand for and are so thrilled to broaden our relationship with Sesame Workshop and work closely with their incredible in-house teams to engage the attention of Sesame Street's dedicated audiences aligned with their important mission."

About Known
Known is a modern marketing company engineered for the unprecedented challenges and opportunities facing marketers today. Known pairs Ph.D. data scientists with award-winning creatives, expert research teams and strategists who leverage machine learning, AI and the company's proprietary media operating system, called Skeptic. Known is anchored by two decades of groundbreaking market research and data science capabilities, which uniquely empower our marketing strategy and acclaimed creative groups, who produce some of the most innovative, cutting-edge creative work in culture. The result? Marketing that is predisposed to succeed and be persistently optimized, directly impacting clients' bottom lines. In 2021, Campaign US named Known 'Best Creative Team,' while Digiday named Known 'Most Innovative Media Agency,' citing that Known "upended the agency industry by showing their clients what best-in-class service looked like." Clients span the leading brands in entertainment, finance, technology, media, CPG, healthcare, real estate, sports, and many other categories. Known executive produced Countdown: Inspiration4 Mission To Space for Netflix in partnership with TIME Studios documenting the first ever all-civilian mission into orbit. Other credits include producing Hulu's first-ever after-show for "The Handmaid's Tale" and original series and specials for NBCUniversal, WarnerMedia and Discovery Networks. Known has over 450 employees in six U.S. cities including Seattle, San Francisco, Los Angeles, Austin, Boston and New York and has won multiple Emmys, Clios, Effies, Cannes Lions and Promax awards.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We're present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesame workshop.org.

Contact: Suzy Berkowitz, [email protected]

SOURCE Known