SAS named a leader in digital decisioning platforms by independent research firm

CARY, N.C., Dec. 11, 2020 /PRNewswire/ -- SAS has been named a leader in The Forrester Wave^TM: Digital Decisioning Platforms, Q4 2020. According to the report by independent research firm Forrester, "SAS injects world-class analytics into any decision. For decades the name SAS has been synonymous with leading advanced and predictive analytics."

 The report evaluated SAS^® Intelligent Decisioning, a comprehensive solution that combines business rules management, decision processing, real-time event detection, decision governance and SAS' powerful advanced analytics capability.

"To be competitive in today's environment, businesses need to quickly adapt to changing situations to make the best decision possible," said Jeremy Chen, SAS Principal Product Manager. "That requires easily incorporating a wide variety of analytics – including AI, machine learning and optimization – into decision logic."

The Forrester report states: "When complex analytics drives decisions, SAS Intelligent Decisioning builds on SAS' legacy and excels at bringing the full breadth and depth of SAS' storied analytics into decision logic. Based on the SAS^® Viya^® platform, it provides data preparation, data visualization, statistics, machine learning optimization, econometrics, and many more components that can all be used within decision logic."

According to the Forrester report, "the best vendors provide easy-to-use tools for business experts to author decision logic and also include tools to manage the entire digital decision lifecycle. Such a combination offers enterprises a digital decisioning capability that will scale to numerous use cases."

"SAS is committed to supporting organizations transforming their decision processes with powerful, flexible and intuitive products," said Chen. "SAS Intelligent Decisioning automatically defines real-time next best actions at scale across thousands of daily operational decisions, providing unprecedented ability to automate and manage decisions across the enterprise.

The Forrester report also evaluated SAS Model Manager – a single tool that streamlines model deployment and management, allowing comprehensive AI operationalization – and gave SAS the highest possible score in the model operations (ModelOps) criterion. 

"Decisioning needs analytics, ModelOps and decision execution to be successful. SAS helps customers govern, monitor and improve all types of models to ensure they are delivering the best decision every time with minimal oversight," said Sarah Gates, SAS Analytics Strategist. "SAS Model Manager supports businesses across the globe – moving models from the lab through validation, testing, deployment and monitoring phases as quickly as possible, while ensuring quality results."

The Forrester Wave™: Digital Decisioning Platforms, Q4 2020 is SAS' fifth Forrester Wave leader designation this year.¹

About SAS 
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW^®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2020 SAS Institute Inc. All rights reserved.

¹ The Forrester Wave™: AI-Based Text Analytics Platforms (Document-Focused), Q2 2020; The Forrester Wave™: AI-Based Text Analytics Platforms (People-Focused), Q2 2020; The Forrester Wave™: Multimodal Predictive Analytics And Machine Learning, Q3 2020; The Forrester Wave ™: Real-Time Interaction Management (RTIM), Q4 2020; The Forrester Wave™: Digital Decisioning Platforms, Q4 2020.

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