USD 35.27 Billion Growth in Green Data Center Market: By End-user (IT infrastructure, power solutions, general construction, cooling solutions, and monitoring and management) and Region -Global Forecast to 2025

NEW YORK, Jan. 7, 2022 /PRNewswire/ -- The growth of the global green data center market is driven by the increasing demand for data centers across the world. Investments in data centers are increasing significantly across the world to cater to the rising data traffic and the need for computing. The significant growth of the market can be attributed to factors such as enterprise refresh cycles, as well as the expansion of colocation data centers and hyperscale data centers.

In September 2019, Oracle announced its plan to launch 20 new Oracle Cloud regions by the end of 2020. Moreover, In May 2019, Facebook Inc. announced its plans to construct its fifth data center in Altoona, Iowa, US, at an investment of around $400 million.

Key Green Data Center Market Report Highlights:

1. Market growth 2020-2025: USD 76.59 billion
2. Growth momentum & CAGR: Accelerate at a CAGR of 19.48%
3. YoY growth (%): 15.51%
4. Performing market contribution: Europe at 39%
5. Key consumer countries: US, Germany, UK, China, and Japan

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Regional Market Analysis

39% of the market's growth will originate from Europe during the forecast period. Germany and UK are the key markets for green data centers in Europe. Market growth in this region will be faster than the growth of the market in the North American and South American regions.

The lower electricity price and the availability of renewable sources will facilitate the green data center market growth in Europe over the forecast period. 

•  In Europe, the leading data center markets are the UK, Germany, the Netherlands, and Paris. In the past two years, the number of data center construction in the Netherlands has grown rapidly. This is mainly due to the lower electricity price and the availability of renewable sources.
• Almost all the data center projects that are being constructed in the Nordic countries, namely Sweden, Finland, Denmark, Norway, and Iceland, are being powered by 100% renewable energy because of the higher renewable productions. The Verne Global data center in Iceland is a zero-carbon facility. Facebook (Sweden) and Google (Finland) are also energy-efficient green data centers. These countries also offer very low electricity pricing compared with other countries and use the free-cooling technique throughout the year.

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Key Vendors and Vendor Strategies

Cisco Systems Inc., Dell Technologies Inc., Eaton Corp. Plc, Hewlett Packard Enterprise Co., Huawei Investment and Holding Co. Ltd., International Business Machines Corp., Rittal GmbH & Co. KG, Schneider Electric SE, Siemens AG, and Vertiv Holdings Co. are few of the key vendors in the Green Data Center Market.

The green data center market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

• Cisco Systems Inc.- In June 2021, Cisco completed the acquisition of Kenna Security to radically simplify security and improve customers' overall security posture.

• Dell Technologies Inc.- The company partners with consortiums, such as The Green Grid and ASHRAE, to address data center energy efficiency issues. Dell Infrastructure Consulting Services aid data center operators in enabling efficient operation. AIM ARCHITECTURE aids data center operators with server management reduced costs and minimized downtime.
• Eaton Corp. Plc- The company offers power and cooling infrastructures for data centers with a reduction in energy consumption and carbon emission and improved air quality for green data center operation.

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Key Market Drivers

Our analysts have extensively outlined the information on the key market drivers and their impact on the Green Data Center Market.

• Increase in electricity consumption and cost:
• One of the key factors driving growth in the green data center market is the increase in electricity consumption and cost. Data centers require a lot of electricity to power various equipment, such as servers, storage equipment, and power cooling systems. As a result, the energy consumption of data centers is very high and could increase multi-fold with the rising demand for heavy applications, such as autonomous vehicles, streaming, and 5G-enabled use cases. Despite the energy efficiency gains brought in by improving technology, individual data center operators are still hard-pressed to devise strategies that can maximize the energy efficiencies of their operations and improve sustainability. Cumulative power consumption by data centers has prompted the local and central governments to increase commercial and industrial electricity prices in a few locations. These higher electricity prices in the major data center cities worldwide have resulted in the increased development of data centers in cities with access to renewable energy sources. Therefore, the growing consumption of power and its cost has created awareness over its reduction, thereby operating a greener environment.

To know about a few other market drivers, trends, and challenges.

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