Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.
Jun 29, 2016 3 Reasons Earned Media Still Rules
To connect with your audience, you need trust. You can’t force trust, though; you must earn it. Discover the role earned media plays in this and why top CMOs are waking up to the marketing power of earned media tactics.
Jun 28, 2016 Beyond Ad Value: An Alternative for PR Measurement
PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact.
Start your week off in the know. Check out the latest media industry news including a look at Marketplace’s new D.C. bureau chief, Sports Illustrated’s new editorial director and reviews of four insurance blogs you should be reading.
The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.
No marketer wants to waste hours on a hashtag, only to have it disappear into the social media mist. Follow these tips to create and promote successful hashtags for your brand.
Video is the language we communicate in today. In an interview, Larry Cardarelli, moderator of PR Newswire’s upcoming video production webinar, discusses 3 trending video practices facing modern content marketers.
Start your week off in the know. Check out the latest media industry news including a look at USA Today’s new interim editor-in-chief, Reuters’ new financial regulations editor, and an interview with Twelve Thirty Six’s editor.
Jun 17, 2016 PR Newswire Has Been Acquired by Cision
Jun 16, 2016 6 Proven Techniques for Press Release Formatting
Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.
When it comes to video production, you don’t have to do all the heavy lifting by yourself. Follow these four tips to find a partner who can help you brainstorm, create and share award-winning video content.
Are you mining as much as you can from the information your product, sales and marketing teams are collecting? Learn how to collaborate with teams across your company to uncover a treasure trove of actionable marketing intelligence.
To shed light on the alarming issue of teen stress, WebMD partnered with award-winning journalist Soledad O’Brien to release a multichannel, multimedia content campaign. Discover the three key tactics that make this Content We Love.
Is your marketing too safe? Don’t overlook creativity’s role in audience engagement. Learn how to take smart creative risks that entertain and inform, even in typically conservative niches like finance.
Balancing strong content with rich multimedia is a necessity for any company’s online newsroom. Not only does it help set the tone, it can drive interactivity. Here are 4 ways to use multimedia in media rooms for maximum impact.
Start your week off in the know. Check out the latest media industry news including Vanity Fair’s new mobile business vertical site, CNN’s new vice president of digital programming and a behind-the-scenes look at Here & There Magazine.
Collaboration between PR and IR is critical to presenting a cohesive brand message and demonstrating corporate value to investors, customers and other audiences. These 3 investor relations and public relations tactics will help.
When writing a press release, you can learn a lot from the tiny house trend. If you’re wondering what press releases and tiny houses have to do with one another, the answer is “simple.” Follow these four strategies to do more with less.