Sep 28, 2016 How Newsrooms’ New Beats Are Shaping PR
Many newsrooms are turning away from location-based beats and focusing instead on regional coverage of larger issues and topics. For PR professionals used to the natural pairing of geography and news, here are a few ways to embrace it.
Sep 27, 2016 How To Use Social Media At An Event
You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.
Ready to take the guesswork out of measurement? In our new on-demand webinar, Cision, TD Bank and Newmonth Mining discuss how a new metrics framework from AMEC will help you understand and prove your communications’ impact.
Sep 22, 2016 A Beginner’s Guide to Hosting Brand Podcasts
It used to be that podcasting was completely off-limits for anyone but the most tech-savvy. Today, it’s different. Pretty much anyone with a computer can host a digital radio show. This guide will get you started.
Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.
When it comes to your holiday PR strategy, don’t overlook the importance of product samples – a requirement of many traditional and digital media outlets. Use our checklist before shipping this season’s samples to editors.
Once a place where press releases were merely posted and archived for years on end, media rooms today are living company assets that pack a content punch. Here are 10 pages you should consider using in your brand newsroom.
Once investors take a position in a publicly traded company’s stock, how often do they check in on the IR website to get investment narrative updates? Find out the results from our latest Shareholder Confidence 365 Study.
Content distributed to the U.S. markets in English is a great idea. Content distributed in English AND Spanish is even better. Learn why language is a major part of reaching everyone in your target audience.
Sep 13, 2016 Why More Content Does Not Drive Better Results
More content no longer equals more success. That’s because your audience cares more about quality than quantity, and the marketing industry has redefined what PR and content success is. Here’s how to keep up.
Measurement is key to ensuring your brand stays relevant to customers now and in the future. These basics explore how to quantify and optimize your brand building efforts.
Sep 09, 2016 3 Ways to Improve Your Relationship With Journalists
Sep 08, 2016 Be All In Or Get All Out With Content Marketing
You have to be fully committed to your content marketing says Content Marketing Institute founder Joe Pulizzi. Here are 7 takeaways from the #CMWorld sessions I’ve attended to help you commit to content success.
Sep 07, 2016 4 Ways to Prepare for Olympic-Level Events
Events as huge as the Olympics come with a special set of opportunities – and challenges. With the right plan and team in place, your brand can position itself strategically, take action when necessary and shine in the spotlight.
Ahead of Mark Hamill’s keynote at this year’s Content Marketing World, PR Newswire looks at his career and the three lessons content marketers and communicators can learn to strengthen their content distribution strategy.
To compete with big name brands this holiday season, you have to get creative. However, you don’t necessarily need to break the bank. This Content We Love will help your PR and marketing content earn high marks this holiday season.
Aug 31, 2016 10 Must-See Presentations at #CMWorld 2016
To reach campus media and their audience of college students, it’s not enough to be authentic. You have to provide content that’s relevant to their interests. Get started with this selection of topics currently resonating on campuses.
How you end a press release is as equally important as how you begin it. Your boilerplate is your chance to tell the reader about your company or organization. Follow these tips to write one that wraps your message up right.