• Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in media targeting, audience research, Media Relations, content distribution
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Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Media Relations, earned media, Influencer Marketing
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To connect with your audience, you need trust. You can’t force trust, though; you must earn it. Discover the role earned media plays in this and why top CMOs are waking up to the marketing power of earned media tactics.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement
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PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact.

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  • Tagged in media moves
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Start your week off in the know. Check out the latest media industry news including a look at Marketplace’s new D.C. bureau chief, Sports Illustrated’s new editorial director and reviews of four insurance blogs you should be reading.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, multi-channel marketing, Visual Storytelling
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The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Social Media
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No marketer wants to waste hours on a hashtag, only to have it disappear into the social media mist. Follow these tips to create and promote successful hashtags for your brand.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in webinar, Video Marketing, Visual Storytelling
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Video is the language we communicate in today. In an interview, Larry Cardarelli, moderator of PR Newswire’s upcoming video production webinar, discusses 3 trending video practices facing modern content marketers.

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  • Tagged in media moves
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Start your week off in the know. Check out the latest media industry news including a look at USA Today’s new interim editor-in-chief, Reuters’ new financial regulations editor, and an interview with Twelve Thirty Six’s editor.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Cision
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It’s an exciting day at PR Newswire. As of today, PR Newswire is a Cision company. Together, we are committed to building the most comprehensive PR, IR and Marketing communications platform.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Writing Tips, Visual Storytelling
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Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Video Marketing, Visual Storytelling
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When it comes to video production, you don’t have to do all the heavy lifting by yourself. Follow these four tips to find a partner who can help you brainstorm, create and share award-winning video content.

  • Posted in Marketing, Public Relations
  • Tagged in product marketing, Content Marketing, Demand Generation, Marketing Strategy
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Are you mining as much as you can from the information your product, sales and marketing teams are collecting? Learn how to collaborate with teams across your company to uncover a treasure trove of actionable marketing intelligence.

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  • Tagged in media moves
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Start your week off in the know. Check out the latest media industry news including a look at CBS Newspath’s new vice president of news services and reviews of four journalism blogs you should be reading.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content Marketing, Data Storytelling, Video Marketing, Content We Love
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To shed light on the alarming issue of teen stress, WebMD partnered with award-winning journalist Soledad O’Brien to release a multichannel, multimedia content campaign. Discover the three key tactics that make this Content We Love.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content Strategy, Visual Storytelling
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Is your marketing too safe? Don’t overlook creativity’s role in audience engagement. Learn how to take smart creative risks that entertain and inform, even in typically conservative niches like finance.

  • Posted in Agency, Public Relations
  • Tagged in press release distribution, pr tactics, PR strategy, Media Relations
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Build better relationships with reporters by remembering these tips from a recent State of Journalism panel featuring The Washington Post and other DC news media.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in media room, IR room, Visual Storytelling
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Balancing strong content with rich multimedia is a necessity for any company’s online newsroom. Not only does it help set the tone, it can drive interactivity. Here are 4 ways to use multimedia in media rooms for maximum impact.

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  • Tagged in media moves
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Start your week off in the know. Check out the latest media industry news including Vanity Fair’s new mobile business vertical site, CNN’s new vice president of digital programming and a behind-the-scenes look at Here & There Magazine.

  • Posted in Agency, Public Relations
  • Tagged in IR & Compliance, pr tactics, press release tactics, investor relations
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Collaboration between PR and IR is critical to presenting a cohesive brand message and demonstrating corporate value to investors, customers and other audiences. These 3 investor relations and public relations tactics will help.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Content Strategy, press release distribution, Writing Tips
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When writing a press release, you can learn a lot from the tiny house trend. If you’re wondering what press releases and tiny houses have to do with one another, the answer is “simple.” Follow these four strategies to do more with less.

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