It’s not a secret anymore – it’s the norm in today’s communications landscape: Success is all about mastering the media mix. Cision’s director of communications shares her journey to this moment at the dawn of the industry’s next era.
In the latest Journalist Spotlight Q&A, ProfNet speaks with Lou Carlozo, managing editor at BAI, a nonprofit in Chicago that works within the banking and financial services industry. Here are his media relations tips for PR pros.
Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Here are a few tips from our time at this year’s PRSA International Conference.
Your audiences are connected. Isn’t it time to connect your communications? The new Cision Communication Cloud turns fragmentation into coordination, and we’re excited to play a role in powering the next era of media and communications.
Election content can be shared before, during and following November 8 and incorporating keywords is a smart tactic to use. See how the APA scored high numbers with their use of trending topics and current events.
Oct 20, 2016 Score Big at the PRSA 2016 International Conference
Fall is a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Here’s where you can find Cision October 23, 24 and 25 at #PRSAICON.
Preventing a brand-damaging event can’t always be avoided, but the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Here’s how to be prepared.
Oct 18, 2016 How to Win When Hosting a Twitter Contest
Hosting a Twitter contest gives your followers a chance to interact with your brand, provides them with a larger spotlight and gamifies the whole experience. Here are key steps to follow to ensure your audience will play along.
When Cision published an analysis of political media influencers, we noted a gender gap in the journalists and news hosts covering the election. What can news media and brand communicators do to reach parity in election coverage?
While investor relations websites may be essential for an investor’s “buyer’s journey,” the question remains: what type of content are investors looking for on a company’s IR room? The answer is in our Shareholder Confidence 365 Study.
Oct 12, 2016 6 Tools to Start Telling Stories with GIFs
GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. Here are six tools to try now to enhance your communication with animated GIFs.
Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Don’t risk squandering your efforts by making one of these common marketing mistakes.
Hosting a fun, inexpensive tailgate party can be daunting. In a Family Features Editorial Syndicate press release, Bank of America and DIY experts provide a few trick plays for budget-savvy tailgaters. Find out why it’s content we love.
Oct 06, 2016 Top 3 Reasons for Nonprofits to Send Press Releases
The digital era has opened the door to new press release metrics, proving that content distribution is capable of much more than earning media pickup. Here are 3 reasons press release distribution will pay off for your nonprofit.
During a financial earnings period, the Bloomberg newsroom can receive as many as 2,000 press releases a day. Because every second counts, consider these tips to get your public company news into the hands of Bloomberg editors faster.
Before you hit send on your next press release distribution, listen to your audience and understand their needs. Keep reading for the five ways media monitoring software and content distribution go hand in hand.
How important is an investor relations website when institutional and individual investors are researching a new investment opportunity? Find out the results in our latest Shareholder Confidence 365 Study.
Sep 29, 2016 5 Tips to Boost Election News Engagement
Although the right story idea and content distribution channel can get your election news noticed, you need to do more to inspire audiences to take the next step. Here are five ways to boost election content engagement.
Sep 28, 2016 How Newsrooms’ New Beats Are Shaping PR
Many newsrooms are turning away from location-based beats and focusing instead on regional coverage of larger issues and topics. For PR professionals used to the natural pairing of geography and news, here are a few ways to embrace it.
Sep 27, 2016 How To Use Social Media At An Event
You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.