You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.
The content and customer experience is owned by everyone at your company. It’s your entire brand’s responsibility to deliver one that’s not only exceptional, but also consistent. Learn how to find your brand voice and achieve both.
Familiarizing yourself with the needs of the media will make your news stand out in the crowd. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow.
Writing a short press release headline that packs an informative punch isn’t easy. The next time you’re writing a press release, follow these five tips to keep your content headlines clear, concise and compelling for your audience.
Jul 18, 2016 Going for Gold: 5 Tips for Media Relations in Brazil
Will newsjacking the 2016 Summer Olympics earn you media coverage in Brazil? Only if it is done right. Learn how to invest in journalist relationships to gain reputable media pickup before, during and after #Rio2016.
To highlight the grand opening of OUE Skyspace LA, OUE Limited launched a multichannel marketing campaign with content we love – an eye-catching multimedia news release and videos that take audiences behind the scenes.
When it comes to creating and distributing video content, the investment of time and money can prove challenging. However, if you take the right steps, the investment doesn’t have to be outrageous – and will prove to be worth it.
Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.
Brands must craft a mix of content offerings to appeal to their audience’s various personality and learning types. Discover how the popular 90s sitcom Friends can help you create a content calendar that engages everyone.
Jul 08, 2016 4 Lessons Learned While Managing Creative Marketers
There is an art to managing creative marketers that must be learned and mastered before success can be achieved. Here’s how to create a space where creativity can blossom, while also meeting deadlines and impacting the bottom line.
Local marketing strategies offer today’s small businesses more opportunities than ever. If you’re looking to draw in loyal customers, your local marketing efforts must be prioritized. Get started with these tips.
Multichannel marketing takes planning and commitment from your entire department. Follow this checklist to get brand leaders, content creators, channel owners and operations teams on board for a successful multichannel marketing launch.
Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.
Doing good is a great way for organizations to show people what they’re truly about. Keep reading to find out why Huggies’ partnership with National Diaper Bank Network is our latest Content We Love.
Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.
Jun 29, 2016 3 Reasons Earned Media Still Rules
To connect with your audience, you need trust. You can’t force trust, though; you must earn it. Discover the role earned media plays in this and why top CMOs are waking up to the marketing power of earned media tactics.
Jun 28, 2016 Beyond Ad Value: An Alternative for PR Measurement
PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact.
Start your week off in the know. Check out the latest media industry news including a look at Marketplace’s new D.C. bureau chief, Sports Illustrated’s new editorial director and reviews of four insurance blogs you should be reading.
The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.
No marketer wants to waste hours on a hashtag, only to have it disappear into the social media mist. Follow these tips to create and promote successful hashtags for your brand.