• Posted in Public Relations
  • Tagged in PR
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Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign. Why, […]

  • Posted in Agency, Tracking & Measurement
  • Tagged in Measurement, insights
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Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in insights, monitoring
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Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, Content Marketing, Media Relations, PR trends, PR strategy, public relations
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What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, sentiment, Content Marketing, insights, brand, public relations
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Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

  • Posted in Public Relations
  • Tagged in listening, Content Marketing, insights, Media Monitoring
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Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place here are three things that you should track and analyze to improve content performance.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, PR trends, Influencer Marketing, audience research
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When Cision published an analysis of political media influencers, we noted a gender gap in the journalists and news hosts covering the election. What can news media and brand communicators do to reach parity in election coverage?

  • Posted in Agency, Public Relations
  • Tagged in product marketing, Holiday Content
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When it comes to your holiday PR strategy, don’t overlook the importance of product samples – a requirement of many traditional and digital media outlets. Use our checklist before shipping this season’s samples to editors.

  • Posted in Agency, Public Relations
  • Tagged in Marketing Strategy, PR strategy, Branding, public relations
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Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions.