We’ve focused previous posts on some emerging—and to some, surprising—themes in the PR world: – Data is good. – PR professionals, contrary to popular opinion, like AND use data on a regular basis to both inform and evaluate their efforts. Now we come to: data is challenging. The good news? You don’t have to go […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

If 100 hours of video are uploaded to YouTube every hour and over 500 million tweets are sent per day, then how can any brand produce content that will be heard above the noise? Contrary to popular belief, the solution is not simply to create more content, but to make better content a priority. At the […]

The internet has provided much for us to be thankful for—though it also provides some cringe-inducing material on a near daily basis. As a writer, the value of tools and expert resources available at the click of a button can’t be overstated. Anyone who has produced content for publication, whether a corporate or personal blog […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Timeliness is an important aspect of a great PR pitch, but how can you ensure that a story isn’t too early to be relevant, or too late to be helpful? The subject of this week’s Content We Love is a great example of how to toe the line. Last winter, much of the U.S. was […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

PR has traditionally been dependent on the voices of journalists to broadcast brand stories and serve as unbiased influence. But as newsrooms shrink and brands compete against the latest viral stories for media attention, digital channels have created more opportunities for communicators to take control of their messages and place them directly in front of […]

PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing and advertising. At the highest level, our joint survey revealed a true movement toward alignment across the three disciplines—but it is important that we take a deeper look at the results and not “call it a […]

Your content marketing program is humming along – but what is really going to make your content marketing program sing? Composing a content promotion strategy may be the key. Now you can join us for a first look at new research and expert insights into how successful content marketers orchestrate content promotion strategies to reach […]

A few weeks ago, my hometown high school football team faced a minor controversy that was featured in the news. During an away game, they had allegedly trashed the locker room at the opposing school’s facility. The article, posted late one evening on a regional news site, was the official statement from my hometown school […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Communicators have become publishers in their own right which has the evolved the press release into more than just a pitching tool. Not just the media, but all users of the internet are on the lookout for information that is interesting and relevant to their lives. In order to persuade readers to amplify messages by […]

Visual storytelling was a hot topic at this year’s PRSA International Conference, with a multitude of sessions revolving around the subject. While there were a lot of great examples shown, many stats shared and more than a few tips for creating visual content, the most beneficial piece of advice for PR professionals was to think […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Writing press releases based off of seasonal opportunities is a classic PR tactic used for capitalizing on heightened audience awareness around a given topic. For organizations that focus on niche subjects that may not always be top of mind in the consumer space, it is especially important to find creative story angles to insert the […]

Bradley H. Smith is a Director of Marketing, Investor Relations and Regulatory Compliance Services

The word “content” has become the driving force for corporate communications. But one group within the corporation has ALWAYS been 100% content driven – investor relations. But what exact content drives their audience’s personas… aka drives their investors?  Join us to learn at this free, special webinar. The Content that Motivates Investors: Examine how PR and IR […]

The democratization of information thanks to the internet has forced brands to be held more accountable for the promises they make to consumers. Brands still have the power to influence purchasing decisions, but it takes more than slick marketing or graphics. People want more access and more detail often before they make an expensive purchase […]

Which is correct? To say that I write a post for Grammar Hammer each week or to say that I write a post for Grammar Hammer every week? “Every” is used to talk about how often something happens. If I say I write something on a weekly basis, I’m saying I write something “every week.” […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations category […]

Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company.  At that time, press releases were sent primarily to newsrooms, and didn’t see the light […]

  Mike Buckley, vice president of global business communications, Facebook, was the closing keynote at PRSA’s 2014 International Conference. With nary a hoodie or Adidas slide sandal in sight (I’m looking at you, Mark Zuckerberg), Big Data and Analytics for Communications Pros: Why the Math Matters pulled no punches. While you might assume right off […]

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