• Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, trade shows, multi-channel marketing
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When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

  • Posted in Public Relations
  • Tagged in Small Business PR
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This year’s National Small Business Week theme – “Dream Big, Start Small” – is an excellent reminder of the challenges new business owners face. Here are 4 public relations tactics that will help you achieve big visibility on a small budget.

  • Posted in Agency, Public Relations
  • Tagged in media moves
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with CNN en Espanol’s Ismael Cala.

  • Posted in Agency, Public Relations
  • Tagged in webinar, crisis communications
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A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook. Kick-start your planning with these three steps.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Visual Storytelling
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The creative demands of including visuals with every press release and piece of brand content you distribute quickly add up. These tips will help you pick quality stock photos and illustrations that effectively visualize your message.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Brand Monitoring, Media Monitoring, Media Relations
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Members of the C-suite want to know whether the money, time and energy that went into a campaign changed consumer behavior and generated profit. Because of this, you can’t take the quantity of your media pickup at face value.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media, social media monitoring
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When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing strategy.

  • Posted in Agency, Public Relations
  • Tagged in media moves
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus reviews of four travel abroad blogs you should be reading.

  • Posted in Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content We Love
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Hungry for more ways to beef up your content and drive visibility? Our latest Content We Love shows how humor, authenticity and multimedia can work together to spice up audiences’ opinion of your brand and generate major media pickup.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, audience research
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Technology has accelerated the pace of how buyers interact with marketing and products. When tomorrow’s marketers look back at digital disruption’s impact, its greatest influence may very well be the birth of the hyperadoptive buyer.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in content distribution, Visual Storytelling
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Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, content distribution
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Earned media has traditionally been considered a public relations goal. However, it’s also essential for marketers who want their content to reach audiences and drive conversions. Here are 6 ways earned media helps content marketing.

  • Posted in Agency, Public Relations
  • Tagged in media moves
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with Global National’s Parliamentary correspondent.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations
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If you don’t immediately demonstrate relevance, your press release and pitch risk missing the mark, says Mike Sharp, a former journalist turned PR pro. Follow his 6 tips and prove your brand’s worth as a media and influencer ally.

  • Posted in Agency, Public Relations
  • Tagged in press release distribution, content distribution, international PR
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Unlock new audiences and future brand enthusiasts by expanding your content’s reach beyond your home country’s borders. Check out our international press release distribution checklist for tips.

  • Posted in Agency, Public Relations
  • Tagged in media targeting, Media Relations
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The perfect pitch can fall on deaf ears if you don’t target the right journalists and influencers. When you launch your next PR or content marketing campaign, follow these six steps to find your media outreach sweet spot.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Brand Monitoring, Media Monitoring, crisis communications, social media monitoring
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Miss out on a media mention and your brand reputation will suffer a damaging blow. Learn why it’s important to invest in tools that stay on top of conversations across social media, news and review sites, television, radio, and more.

  • Posted in Agency, Public Relations
  • Tagged in media moves
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus reviews of four real estate blogs you should be reading.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in CSR, nonprofit, Content We Love
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Toys“R”Us and Save the Children used 4 key strategies to maximize discoverability and drive interaction around their Play With Purpose program. Consider playing with these fundamentals the next time you create content.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in Writing Tips, Visual Storytelling
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It’s not enough to slap the same, tired call to action on everything. Don’t forget the one essential that makes your marketing matter. Learn how to write compelling calls to action that drive quality leads.

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