PR Newswire

  • Posted in Public Relations , Tracking & Measurement
  • Tagged in Measurement , PR measurement
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When measuring the fruits of your earned media efforts, are you tracking what you should? It’s not always about volume. It’s about impact. Here are 10 questions you should ask to ensure you’re focused on the right PR benchmarks.

Nida Asheer

  • Tagged in media moves , audience research
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with PR News Top Women in PR honoree Nicole Guillot.

Catherine Spicer

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , Grammar Hammer
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Consider the sentence “Someone left ___ coffee mug in the office cafeteria.” Which pronoun do you first think of to fill in that blank? His? Her? Their? Our Grammar Hammer discusses the recent resurgence of they as a singular pronoun.

Wes Benter

  • Posted in Public Relations
  • Tagged in broadcast media , Media Relations , Social Media
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Live streaming video technology presents an exciting, but often overlooked, earned media opportunity for public relations and communications specialists. The next time you pitch broadcast media, think beyond traditional on-air coverage.

Alexa Hoffman

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in press release distribution , content distribution
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Presidential campaign season is back, along with a constant stream of election content. Fail to maximize your press release distribution channels and you’ll miss key audiences. Follow these tips to connect with the 3 top voting blocs.

Sonal Moraes

  • Posted in Public Relations , Tracking & Measurement
  • Tagged in Brand Monitoring , Media Monitoring
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Are you really using your email monitoring alerts to the best of your abilities? Here are four tips to help you effectively manage your news clips and positively impact your PR and marketing.

Kevin Frey

  • Tagged in media moves , audience research
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus reviews of four entertainment blogs you should be reading.

Ryan Hansen

  • Posted in Press Release Quick Tips
  • Tagged in Content We Love , Influencer Marketing
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Marketing with an influencer can connect your company with new voices, new products and new customers. As Under Armour shows in their partnership with Dwayne “The Rock” Johnson, a lot rides on making the most of these relationships.

Amanda Hicken

  • Posted in Content Marketing
  • Tagged in crowdsourcing , content distribution
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Creating successful user-generated content isn’t easy. Even if your content’s readership is significant, inspiring fans to take the next step and participate takes planning. Follow these 5 steps to successfully crowdsource content.

Jamie Heckler

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in multimedia , Visual Storytelling
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PR Newswire’s analytics team recently provided an update to our ongoing study of multimedia usage in press releases and the impact of visuals on online visibility performance. Here are the results of that research.

Chelsea Kiko

  • Posted in Content Marketing , Tracking & Measurement
  • Tagged in webinar , multi-channel marketing
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As our panel of marketing experts will discuss during the upcoming #ContentTrends2016 webinar (Feb. 2, 1pm ET), content marketing in a multichannel world takes work, time and attention to detail. Here are 3 steps to get you started.

Kevin Frey

  • Tagged in media moves , audience research
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with author and business journalist Dale Buss.

Shannon Ramlochan

  • Posted in Public Relations
  • Tagged in influencers , newsjacking
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When news steers toward sensitive subject matter, brand commentary can be perceived as out-of-context. However, a trusted subject matter expert can add an important layer of credibility to content that touches on difficult topics.

Lucie Curtis

  • Posted in Content Marketing
  • Tagged in content , Customer Advocacy
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Customer advocates who want to collaborate on content can be powerful allies in your marketing program. Before you rush into things, though, it’s important to identify which content formats will be the best fit.

Amanda Hicken

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in Press Release Tips
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When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.

Mary Johnson

  • Posted in Public Relations
  • Tagged in Media Relations , Influencer Marketing
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Finding the right influencer to convey your brand’s message requires a bit of detective work. When researching a parenting blogger or influencer for your next pitch, here are three lenses to view your investigation through.

Kevin Frey

  • Tagged in media moves , audience research
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus a guide to working with news photographers.

Priscilla Ramirez

  • Posted in Press Release Quick Tips
  • Tagged in Data Storytelling , Content We Love
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Today’s PR and marketing teams know that analytics can lead to interesting brand stories. However, data alone isn’t enough. In this edition of Content We Love, Booking.com shows us why storytelling and execution are so important.

Victoria Harres

  • Posted in Public Relations
  • Tagged in PR trends
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When we asked you what #PRisNow, you told us it’s marketing, data-driven, multichannel, real-time and much, much more. We reflected on your responses and compiled this SlideShare of tips to help you prepare for what PR will be in 2016.

Catherine Spicer

  • Posted in Content Marketing , Press Release Quick Tips
  • Tagged in Writing Tips , Grammar Hammer
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When you write for a living, it’s easy to fall prey to a favorite word’s siren song. Our Grammar Hammer discusses five words that are overused in PR and marketing and how to limit their use so your message doesn’t fall on deaf ears.

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