• Tagged in Investor Relations, Shareholder Communications
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With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in press release distribution
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A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Event Marketing
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Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

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  • Tagged in distribution
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Learn how Michelle Damico Communications leveraged PR Newswire’s distribution channels to increase online visibility, influencer pickup, and a client’s book sales.

  • Posted in Public Relations
  • Tagged in targeting, public relations
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Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in insights
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Neal Schaffer provides insights on how to generate leads from social conversations.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in analytics, Measurement, earned media, press release
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How to understand and make press release analytics work for you.

  • Tagged in Investor Relations, Shareholder Communications
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Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your stock only visit your investor relations website once a month or once a quarter. This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check […]

  • Posted in Agency, Tracking & Measurement
  • Tagged in Measurement, insights
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Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in web strategy
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Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, Social Media, public relations
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Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media, web strategy, blog
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Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

  • Tagged in Investor Relations, Shareholder Communications
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Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” They will not take a position without a company having one. But how frequently do institutional investors actually visit? This is a fairly common cost-to-value discussion we have with […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in cision communications cloud, public relations
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“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Media Relations, public relations
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When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in insights, monitoring
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Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, public relations
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Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multimedia, Social Media, video production
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Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in earned media, insights, cision communications cloud
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The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

  • Tagged in Investor Relations, Shareholder Communications
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Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. It’s your transparency library. But I am a tad bias. (Material disclosure: I am paid […]

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