• Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Press Release Tips, Media Relations, Data Storytelling, public relations, audience research
  • Leave a Comment

At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, public relations, audience research
  • Leave a Comment

A journalist’s coverage area is only one of many things to consider in your media relations strategy. Here are 4 ways understanding an individual’s preferences and behaviors can help avoid misunderstandings when pitching journalists.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, PR trends, Influencer Marketing, audience research
  • Leave a Comment

When Cision published an analysis of political media influencers, we noted a gender gap in the journalists and news hosts covering the election. What can news media and brand communicators do to reach parity in election coverage?

  • Posted in Agency, Public Relations
  • Tagged in media targeting, Media Relations, audience research
  • Leave a Comment

Many newsrooms are turning away from location-based beats and focusing instead on regional coverage of larger issues and topics. For PR professionals used to the natural pairing of geography and news, here are a few ways to embrace it.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in News Distribution, multicultural, audience research
  • Leave a Comment

Content distributed to the U.S. markets in English is a great idea. Content distributed in English AND Spanish is even better. Learn why language is a major part of reaching everyone in your target audience.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, media targeting, Media Relations, audience research
  • Leave a Comment

To reach campus media and their audience of college students, it’s not enough to be authentic. You have to provide content that’s relevant to their interests. Get started with this selection of topics currently resonating on campuses.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in content distribution, media targeting, Media Relations, audience research
  • Leave a Comment

Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Content Marketing, audience research
  • Leave a Comment

Technology has accelerated the pace of how buyers interact with marketing and products. When tomorrow’s marketers look back at digital disruption’s impact, its greatest influence may very well be the birth of the hyperadoptive buyer.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, audience research
  • Leave a Comment

BuzzFeed’s one of the most popular news sites around, and most PR and marketing pros would love to see their company anywhere near it. But how can one actually achieve this? BuzzFeed science writer Alex Kasprak shares his pitching tips.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, press release distribution, audience research
  • Leave a Comment

Presidential campaign season is back, along with a constant stream of election content. Fail to maximize your press release distribution channels and you’ll miss key audiences. Follow these tips to connect with the 3 top voting blocs.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in media targeting, Media Relations, Influencer Marketing, audience research
  • Leave a Comment

Finding the right influencer to convey your brand’s message requires a bit of detective work. When researching a parenting blogger or influencer for your next pitch, here are three lenses to view your investigation through.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring, audience research
  • Leave a Comment

If your PR agency doesn’t have the proper processes in place, it can be time-consuming to thoroughly research media, tailor pitches and provide other vital services to every client. Follow these 3 tips to delight clients efficiently.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in trade shows, Content Marketing, audience research
  • Leave a Comment

There are standard best practices that can be applied across all trade show marketing. However, to make a memorable impact, you need to consider the appetite of your show’s specific audience and customize content to it.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in content distribution, media targeting, Content Marketing, IR & Compliance, Influencer Marketing, audience research
  • Leave a Comment

Your audience is the beginning and end of your communications strategy. By oversimplifying it, you may miss an important opportunity. This primer will help you define your audience into more specific segments aligned with your goals.