A smart director isn’t going to cast an untested actor as the lead in next summer’s blockbuster. As the director of your company’s marketing, why would you select weak content as the cornerstone of your next campaign?

Bloggers devote a lot of time to crafting compelling blog posts. Time is spent brainstorming the content, gathering information and then finally writing the perfect post. But the fun doesn’t end there—as the perfect post often requires the perfect visual to go with it. Maybe you’re lucky enough to be an excellent photographer, or at […]

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