Lucie Curtis

  • Posted in Content Marketing
  • Tagged in content , Customer Advocacy
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Customer advocates who want to collaborate on content can be powerful allies in your marketing program. Before you rush into things, though, it’s important to identify which content formats will be the best fit.

Amanda Hicken

  • Posted in Content Marketing
  • Tagged in content , Marketing Strategy , content marketing
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A smart director isn’t going to cast an untested actor as the lead in next summer’s blockbuster. As the director of your company’s marketing, why would you select weak content as the cornerstone of your next campaign?

Danielle Capriato

  • Posted in Content Marketing
  • Tagged in content , tools , multimedia , technology , apps , blogging , visuals
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Bloggers devote a lot of time to crafting compelling blog posts. Time is spent brainstorming the content, gathering information and then finally writing the perfect post. But the fun doesn’t end there—as the perfect post often requires the perfect visual to go with it. Maybe you’re lucky enough to be an excellent photographer, or at […]

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