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  • Tagged in Content Marketing, Event Marketing
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Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

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  • Tagged in trade shows, PRSA, Event Marketing
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Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Here are a few tips from our time at this year’s PRSA International Conference.

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  • Tagged in Marketing Strategy, product marketing, trade shows, Event Marketing
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Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.

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  • Tagged in crisis communications, Event Marketing
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Events as huge as the Olympics come with a special set of opportunities – and challenges. With the right plan and team in place, your brand can position itself strategically, take action when necessary and shine in the spotlight.

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The primary purpose of the Republican and Democratic national conventions was to nominate the parties’ candidates; however, they also offered a master class in event marketing. Get inspiration for your next event with these tips.

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  • Tagged in trade shows, Media Relations, Event Marketing
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Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.

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  • Tagged in Marketing Strategy, trade shows, Small Business PR, Event Marketing
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Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.