Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Here are a few tips from our time at this year’s PRSA International Conference.
Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.
Sep 07, 2016 4 Ways to Prepare for Olympic-Level Events
Events as huge as the Olympics come with a special set of opportunities – and challenges. With the right plan and team in place, your brand can position itself strategically, take action when necessary and shine in the spotlight.
The primary purpose of the Republican and Democratic national conventions was to nominate the parties’ candidates; however, they also offered a master class in event marketing. Get inspiration for your next event with these tips.
Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.
Mar 30, 2016 Trade Show Marketing Tips for First-Time Exhibitors
Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.