Feb 03, 2017 The Secrets of Influencer Marketing
When Cision published an analysis of political media influencers, we noted a gender gap in the journalists and news hosts covering the election. What can news media and brand communicators do to reach parity in election coverage?
In celebration of Nordstrom’s Anniversary Sale, the fashion retailer employed a multichannel, multimedia marketing campaign. Learn how they engage with customers and manage their social media presence in this edition of Content We Love.
Jun 29, 2016 3 Reasons Earned Media Still Rules
To connect with your audience, you need trust. You can’t force trust, though; you must earn it. Discover the role earned media plays in this and why top CMOs are waking up to the marketing power of earned media tactics.
The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.
Reaching your audience at the right moment, with the right content, on the right channel is a goal every communicator dreams of. Achieving it is possible with the right media monitoring and targeting tool delivering the right data.
Marketing with an influencer can connect your company with new voices, new products and new customers. As Under Armour shows in their partnership with Dwayne “The Rock” Johnson, a lot rides on making the most of these relationships.
Finding the right influencer to convey your brand’s message requires a bit of detective work. When researching a parenting blogger or influencer for your next pitch, here are three lenses to view your investigation through.
The pressure’s on brands to take their content marketing up a notch. Here are 4 reasons why teaming up with internal and third-party subject matter experts can help you meet your content quality and quantity goals.
If you’re not using case studies, testimonials and user-generated content in your marketing and PR, you’re missing an opportunity. Here are 6 ways integrating customer advocacy content in your content marketing can elevate your brand.
Customers want to know the organizations they do business with share their values, leading many to embrace corporate social responsibility as a way of life. These 6 tips will help you craft a winning PR strategy for your CSR efforts.
Nov 18, 2015 How to Win the Blogger Relations Dating Game
Like the dating scene, some bloggers and some brands are looking for a quick fling; others are interested in long-term relationships. Understanding this will help you connect with the influencers who want the commitment you’re offering.
When a subject matter expert isn’t properly vetted by a brand, everyone’s credibility is put in jeopardy. Here are four questions to ask when vetting an expert to feature in your brand’s content marketing.
Your audience needs to know the content they’re reading can be trusted, and earned media is key to proving it. Register for our webinar featuring Christopher Penn to learn how to align your inbound marketing and earned media strategies.
Your audience is the beginning and end of your communications strategy. By oversimplifying it, you may miss an important opportunity. This primer will help you define your audience into more specific segments aligned with your goals.
Today’s fast-paced content cycle puts pressure on content marketers to find sources fast. Answering these questions before submitting a call for experts will help you receive the number and quality of responses you want for your story.
Preparing for an interview with a subject matter expert can make all the difference in how efficiently that time is used. Here are a few simple tricks to make the interview run smoothly for both you and your subject.
Smart devices are changing how we access the Internet. Marketing thought leaders discuss why the explosion and integration of information channels has revolutionized how consumers make buying decisions and marketers create content.
You flawlessly executed your latest PR or marketing campaign, but you feel like you’re still forgetting something. Have you reached out to your sales team? Here are 3 ways to convert more customers by connecting sales with content.
Corporations are rapidly extending their communications to the global marketplace, both in developed and emerging economies. Here are four steps to communicating your message effectively with international regions.