When news steers toward sensitive subject matter, brand commentary can be perceived as out-of-context. However, a trusted subject matter expert can add an important layer of credibility to content that touches on difficult topics.
A successful collaboration between brands and external thought leaders can be mutually beneficial. Here are our top tips on weeding out the noisemakers and finding industry experts to boost your brand’s reputation and business goals.
So much of content marketing revolves around getting your message to the right people. Sending a piece about global warming to someone who reports on fossil fuels just because you both share an interest in natural resources doesn’t cut it. And blanketing an entire industry with your work in hopes that it catches on is […]