PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations category […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations category […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. The Boston Globe (Boston, MA): Globe veteran Peter Canellos steps […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. PR Newswire’s Audience Research Department provides daily updates on Twitter […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. U.S. News & World Report (Washington, DC): Gary Emerling (@gcemerling) […]

In the wake of the recent conversation about the value of newswire services, I thought I’d share an email I received from an old friend, who works at a major print outlet in Chicago.  Hey Sarah!  I’ve got a work-related problem and wonder if you can help me find a solution: I’m a digital news […]

Summary:  As media outlets continue to cut newsroom resources, new opportunities for brands emerge to fill content voids.  But is the visual content your brand creates newsworthy enough to make it into your favorite digital news sites?  Here are four questions you can ask to guide development of effective visual content.  The Chicago Sun-Times’ decision […]

Have you ever stopped to think about how much media monitoring costs your company? Your PR department has been collecting clips for your company for a while and you’ve even managed to come up with some metrics to trend for tone. But how do you know you’re capturing all the coverage that’s meaningful to your […]

The Securities and Exchange Commission issued guidance yesterday that permits public companies to disclose material information such as earnings through social channels — such as Facebook and Twitter – as long as investors have been alerted about which social media will be used to disseminate such information.  The SEC guidance related to an investigation that […]

Technology PR and search agency Vitis PR has announced the results of its recent survey of UK journalists, which reveals which newswires/press release distribution* services journalists actually read and to what extent they find these services useful in their work. Vitis PR surveyed 80 UK journalists from its own contact lists across a variety of […]

Anyone who has implemented a plan for monitoring online conversations and social media mentions knows how tough tracking all these discussions can be fore even the most ambitious and well-intentioned communicator. That’s why findings from a survey conducted by PR Newswire and PR News aren’t terribly surprising.   Fewer than 40% of small business communicators monitor […]

It’s taken months and months to develop, and more than 300 customers have road tested it.  We’ve done the market research, listened to the feedback and have tested it and tweaked it and tightened it and polished it.  And today, it launched.   “It” is Agility, our new workflow platform for public relations. Agility makes agile […]

A secret to success in today’s communications arena is not just the actual production of content, but incorporating the voices of our social audiences into the content mix by building social collaboration into the strategy. In other words, it’s an exercise in agile engagement, in which the brand listens to what people are talking about […]

Social media monitoring is something we all know we should be doing, but winnowing out the signals from the noise can be difficult, and beyond that, figuring out what to do with the resulting data can also be a challenge.   To be successful, an organization needs to be agile – its business processes need to […]

A new report from IBM detailing the extent to which CMOs were unprepared for the advent of social media caught my attention yesterday.  Fairly stunningly, the report revealed that while most CMOs consider social media to be a key engagement channel, only a quarter of the large group surveyed were actively tracking blogs.  About half […]

Many brands are flocking to social channels, dipping into the streams of conversations, interactions and information that swirl around brands, industries and products, reflecting marketplace pain and desire.  But developing the truly connected brand – one that is in synch with its marketplace, involved productively in conversations with customers and generating meaningful business results more […]

In order to keep tabs on all the SXSW happenings, Tom Miale and Thomas Hynes have been recapping their experiences at the end of each day. Watch them drive the points home as they try not to crash their rental car. And stay tuned for more TnT TV from the Toms, reporting live from SXSW!

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