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  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring
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Members of the C-suite want to know whether the money, time and energy that went into a campaign changed consumer behavior and generated profit. Because of this, you can’t take the quantity of your media pickup at face value.

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  • Tagged in crisis communications, Brand Monitoring, Media Monitoring, social media monitoring
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Miss out on a media mention and your brand reputation will suffer a damaging blow. Learn why it’s important to invest in tools that stay on top of conversations across social media, news and review sites, television, radio, and more.

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  • Tagged in Writing Tips, Content Marketing, newsjacking, Media Monitoring, webinar
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It’s tempting to jump on the latest fad’s bandwagon. Avoid putting time into content that fails to return results with trendspotting tips from PR Newswire SVP of Marketing Ken Wincko and Havas PR North America CEO Marian Salzman.

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  • Tagged in Media Relations, Brand Monitoring, Media Monitoring, Influencer Marketing
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Reaching your audience at the right moment, with the right content, on the right channel is a goal every communicator dreams of. Achieving it is possible with the right media monitoring and targeting tool delivering the right data.

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  • Tagged in Brand Monitoring, Media Monitoring
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Are you really using your email monitoring alerts to the best of your abilities? Here are four tips to help you effectively manage your news clips and positively impact your PR and marketing.

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  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring, audience research
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If your PR agency doesn’t have the proper processes in place, it can be time-consuming to thoroughly research media, tailor pitches and provide other vital services to every client. Follow these 3 tips to delight clients efficiently.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Brand Monitoring, Media Monitoring, Best Of 2015
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PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.

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  • Tagged in CSR, Media Relations, Media Monitoring, Influencer Marketing
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Customers want to know the organizations they do business with share their values, leading many to embrace corporate social responsibility as a way of life. These 6 tips will help you craft a winning PR strategy for your CSR efforts.

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  • Tagged in broadcast media, Media Relations, Brand Monitoring, Media Monitoring
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As much as social media and mobile have disrupted our news viewing habits, many traditional media platforms still hold incredible value in shaping public perception. Broadcast news, in particular, continues to see audience growth.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, Social Media, Media Monitoring
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Is it possible to create enough original content to fill an entire day’s social schedule, every day? Not likely. Fortunately, there’s a simple solution. Learn why and how to add content curation to your social media marketing strategy.

  • Posted in Public Relations, Tracking & Measurement
  • Tagged in PR measurement, Media Relations, Brand Monitoring, Media Monitoring, Demand Generation
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The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]

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  • Tagged in media targeting, Media Monitoring
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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category at PR Newswire’s Knowledge Center. The Washington Post (Washington, DC): Tracy Grant was promoted to Deputy Managing Editor. And “Post Everything” Editor […]

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  • Tagged in media targeting, Media Monitoring
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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category at PR Newswire’s Knowledge Center. CNET Magazine (San Francisco, CA): This new quarterly print magazine was launched by CNET. Lindsey Turrentine (@lturrentine) […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category at PR Newswire’s Knowledge Center. The Washington Post (Washington, DC): Defense Reporter Greg Jaffe (@GregJaffe) and Energy Reporter Steven Mufson (@StevenMufson) are […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category of PR Newswire’s Knowledge Center: http://prn.to/PRKnowledgeCenter The New York Times (New York, NY): Dean Chang (@dchangnyt) was named the Metro Print Editor at […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category of PR Newswire’s Knowledge Center: http://prn.to/PRKnowledgeCenter The Chicago Defender (Chicago, IL): Journalist/Editor Kai El’ Zabar will become the first ever woman Executive Editor at The […]

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  • Tagged in Media Relations, Media Monitoring
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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category of PR Newswire’s Knowledge Center: http://prn.to/PRKnowledgeCenter Associated Press (New York, NY): Kim Chandler (@StatehouseKim) is the new Statehouse Reporter at the Montgomery, Alabama […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category of PR Newswire’s Knowledge Center: http://prn.to/PRKnowledgeCenter Politico (Arlington, VA): Former Boston Globe Editorial Page Editor Peter Canellos joins @politico as the Executive […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. The Boston Globe (Boston, MA): Globe veteran Peter Canellos steps down from his duties as Editorial Page Editor. Canellos has been with the Globe since 1988 holding several positions and covering two presidential elections. In the interim, Ellen Clegg […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Associated Press (New York, NY): Bureau Chief William Kole (@billkole)(bkole@ap.org) takes over the New England News Editor role @ap. And Former AP New England Editor Cara Rubinsky (@crubinsky) moves to Chicago to become the Assistant Central Region Editor. Lindsay […]

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