The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.
It’s tempting to jump on the latest fad’s bandwagon. Avoid putting time into content that fails to return results with trendspotting tips from PR Newswire SVP of Marketing Ken Wincko and Havas PR North America CEO Marian Salzman.
When news steers toward sensitive subject matter, brand commentary can be perceived as out-of-context. However, a trusted subject matter expert can add an important layer of credibility to content that touches on difficult topics.
In a recent press release, Cheetos decided it’s not enough to jump on the election bandwagon. They’re driving their own (election) party bus as Chester Cheetah sinks his teeth into politics and campaigns for mayor of Chester, Montana.
Aug 18, 2015 Targeting Niche Audiences with Timely Content
The time of year you publish your content can make or break how relevant it is to your target audience. If you’re considering leveraging the back-to-school or election seasons in your content and news promotion, read these tips.