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  • Tagged in trade shows, PRSA, Event Marketing
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Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Here are a few tips from our time at this year’s PRSA International Conference.

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  • Tagged in trade shows, Social Media
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You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

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  • Tagged in Marketing Strategy, product marketing, trade shows, Event Marketing
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Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.

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The primary purpose of the Republican and Democratic national conventions was to nominate the parties’ candidates; however, they also offered a master class in event marketing. Get inspiration for your next event with these tips.

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Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, trade shows
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When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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  • Tagged in Marketing Strategy, trade shows, Small Business PR, Event Marketing
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Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.

  • Posted in Agency, Public Relations
  • Tagged in trade shows, Visual Storytelling, pr tactics
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Online press kits offer event marketers a one-stop shop to reach journalists, influencers and trade show attendees. However, a lot needs to go into getting it right. Make sure your next online press kit has these 10 features.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Integrated Marketing, trade shows, Visual Storytelling
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When planning to exhibit at a trade show, it’s easy to get caught up in glitz and glamour without thinking about visual consistency. However, you run the risk of hurting your brand. Learn how to stand out, while still looking good.

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  • Tagged in trade shows, Content Marketing, audience research
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There are standard best practices that can be applied across all trade show marketing. However, to make a memorable impact, you need to consider the appetite of your show’s specific audience and customize content to it.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Press Release Tips, trade shows, timing, press release distribution
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It used to be acceptable to wait until the day before or first day of a trade show to announce your event news. That’s no longer the case. Here are 4 tips to help you navigate press release timing in today’s trade show news cycle.

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By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.

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When preparing to attend a trade show, there are countless tasks to juggle. Between registration, booth design and travel arrangements, it can be easy to neglect one of the most important things you should do: pre-show marketing.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in PR, press release format, trade shows, press releases
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If your brand has a presence at industry events, you have a story to tell. Whether you aim to create brand awareness or drive traffic to a booth, you have quality content to share. Read on for tips on crafting your trade show release.