NEW DELHI, September 4, 2017 /PRNewswire/ --
India Honours initiative has been made possible with the help of pioneering technology by The Award Republic in collaboration with internationally acclaimed PR firm, Weber Shandwick. A champion of democracy, the Award Body is powered by the world’s largest online consumer research engine - Adytude.
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Who are the true heroes of the Indian economy? Is it fancy multinational brands or huge Indian giants with deep pockets? No, these are the Goliaths - fighting the market war from a position of power.
The real heroes are the smaller brands. A maker of ayurvedic medicine here, a brand that manufactures soaps there, a company that specialises in stationery supplies; these are brands that have succeeded against all odds. Often the vision of a pioneering founder or family, these SMEs have grown on their own right to be relied on and loved by consumers.
But they are never honoured appropriately. It's time to change that.
Thousands of Indians across 40+ cities will now be voting for their favourite homegrown Indian brands. Companies will be judged on parameters like innovation, impact, values, quality of service and action. The winning brands will then be awarded the prestigious Made in India Medal of Honour. This award will include a company feature in a Made in India commemoration book, and a detailed consumer feedback report among many other perks.
The selection process will be overseen by a Council comprising eminent industry leaders like Aamir Raza Husain - Padma Shri winner, Shivjeet Kullar - ad guru, author and entrepreneur, Valerie Pinto, CEO, Weber Shandwick India and Prahlad Kakkar - thought leader, advertising and film arts - among others.
Brainchild of Shivjeet Kullar, the engine churns out over 6 lakh reviews a year with the help of its 40,000+ registered users from across 40 cities in India. "The Award Republic envisions a new and revolutionized award system in India. It echoes the very foundations of democracy India was built on," in the words of Mr. Kullar.
Steering the research process, Professor Suresh Ramanathan, Consumer Behaviour Scientist from the University of Texas, explains, "This ecosystem of awards has been designed to accurately measure the reputation, performance and reach of brands. What better way to capture the pulse of India than have netizens across 40 cities vote? After all, the final judge is the consumer."
Visit http://indiahonours.org/ to stay abreast of the great Indian company election results.
About The Award Republic
The Award Republic recognizes brands, companies and organizations that have truly struck a chord amongst the public of India. Powered by Adytude, one of the world's largest online review engines churning out over six lakh reviews a year; it is an award body encapsulating the Indian spirit. Recognition from these awards indicates that you have legitimately broken the barrier and emblazoned a distinctive stamp in the minds of millions in our country.
Media Contact:
Taraana Gulati
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NFXDigital
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