InComm Partners with Russian Internet Giant Mail.Ru Group
- Partnership increases availability of prepaid products in world's largest country
ATLANTA, April 30, 2015 /PRNewswire/ -- InComm, a leading prepaid product and transaction services company, announced today it has partnered with Mail.Ru Group, one of the leading internet companies in Europe.
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"Partnering with InComm is an obvious win for us," said Vadim Rumyantsev, Head of Money Mail.Ru. "Their prepaid product portfolio and unique delivery solutions will allow Mail.Ru Group to provide even more opportunities and services to an already large customer base."
Mail.Ru Group is a leading Internet company in Europe and is the 1st largest Internet business globally[1], reaching approximately 96 percent of Russian internet audience[2]. It is widely used by Russians to purchase various forms of digital content, making its partnership with InComm a natural fit.
"As the population of Russia has become more aware of the availability of prepaid products through Mail.Ru, we have seen considerable growth in sales through this type of channel," said Simon Osgood, Vice President, InComm, Global Development. "Mail.Ru Group is a great partner to work with; their consumer reach is vast and enables our product partners to reach across the whole of the Russian market."
InComm first launched in Russia in 2012, and since then has seen considerable growth in the Russian prepaid market. That growth, combined with the size of the market, represents a great opportunity for retailers and product partners as the market evolves.
"InComm is keen to continue to expand this opportunity and looks forward to maintaining the lead within Russia together with Mail.Ru Group," said Roman Ermoshin, General Manager, InComm Russia.
About InComm
Leveraging deep integrations into retailers' point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retail distribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 186 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region. Learn more at www.incomm.com or connect with us on www.twitter.com/incomm, www.facebook.com/incomm, www.linkedin.com/company/incomm or www.incomm.com/blog.
About Mail.Ru Group
Mail.Ru Group (LSE: MAIL, listed since November 5, 2010) is a leading Internet company in Europe and is the 1st largest Internet business globally, based on the average minutes per visitor (comScore, top 100 properties, January 2015, worldwide). In line with the communitainment (communication plus entertainment) strategy, the Company is developing an integrated communications and entertainment platform. The Company owns Russia's leading email service and one of Russia's largest internet portals, Mail.Ru. The Company operates all three of the major Russian language social networks, VKontakte (VK), Odnoklassniki (OK) and Moi Mir (My World), and Russia's largest online games. The Company's portfolio also includes Agent Mail.Ru and ICQ – two instant messaging services popular in Russia and CIS. The Company holds an equity stake in Qiwi (1.31%). The Company also holds a number of small venture capital investments in various Internet companies in Russia, Ukraine and Israel. In November 2013, The Company launched My.com in the US and later worldwide to provide communication and entertainment products and services for the global audience.
[1] based on the average minutes per visitor (comScore, top 100 properties, January 2015, worldwide)
[2] TNS, Russia, January 2015
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