Midea Launches New Products in Russia at 2016 National Dealer Conference
MOSCOW, June 20, 2016 /PRNewswire/ -- Leading Chinese consumer appliances manufacturer Midea has launched a series of new products for kitchen at the 2016 National Dealer Conference held from June 17-18 in Moscow.
The company unveiled three built-in ovens, three microwave ovens, one vacuum cleaner and one microwave, all new releases tailored to the needs of Russian consumers, with specific adjustments in product design, function and configuration based on local market surveys.
"We have highly competitive products in the international market that excel in both function and industrial design," said Danielle Boils, Branding & Marketing Director, Overseas Sales & Marketing Department of Midea's Kitchen Appliances Division. "Midea's products not only abide by the highest international quality and safety standards but also are attentive to the practical needs of our consumers."
Among the newly released products in Russia, the ultra-silent vacuum cleaner offers a higher degree of suction power, in addition to a blowing function and hand grip control. Midea also introduced microwave ovens, which merge the functions of traditional oven and microwave into one to save kitchen space. These two products are some of the company's most popular products. Midea is also proud to introduce a new microwave oven with an antimicrobial coated cavity that provides a hygienic cooking environment.
Midea's comprehensive production lines present consumers with a wide range of kitchen planning solutions, including 33 built-in oven models, three microwave baking oven models, 49 built-in stoves, 17 kitchen ventilators and 46 microwaves that best suit their needs.
"As one of the largest home appliances manufacturers in the world, Midea aims to bring more high quality, innovative and affordable products to our consumers," Boils said. "As one of our first steps in expanding globally, we very much value the Russian market and we are hoping to grow together with mutual respect and experience and opportunity sharing."
About Midea Kitchen Appliance Division
Midea Kitchen Appliance Division is affiliated to Midea Group, one of the largest household appliance manufacture in China, founded in 1968. One of the world's largest kitchen appliance suppliers with annual sales revenue exceeding USD 2.7 billion, the company is the world's No.1 microwave oven manufacturer and No.3 dishwasher manufacturer. It operates one production base in Belarus and three in China as well as one R&D center in Bologna, Italy in addition to the two in China.
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