Shopbop Launches Russian Language Site

-- Shopbop's Russian-translated site launches this summer, joining sites in English and Mandarin

NEW YORK, Aug. 8, 2013 /PRNewswire/ -- Shopbop, the leading shopping destination for women globally, introduces its next evolution and debuts a fully Russian-translated site: http://ru.shopbop.com/. Shopbop's unparalleled selection of contemporary and luxury style, coupled with its eclectic, editorialized assortment, invites the Russian-speaking consumer to explore and discover fashion in her own language.

Since its inception in 2000, Shopbop has been a launching pad for young designers and emerging brands, as well as a quintessential resource for women to find all their style needs. Shopbop continues to show the customer what's new, on trend and fundamental in fashion, while presenting her with an innovative approach to expressing her own style.

Offering over 500 U.S. and International brands in apparel, shoes and accessories, Shopbop provides the ultimate variety of wardrobe essentials across price points. A sample of brands available on the site includes, 3.1 Phillip Lim, Alexander Wang, Marc by Marc Jacobs, Alice + Olivia, J Brand, Rag & Bone, Equipment, Jason Wu, Thakoon, Tory Burch, Elizabeth and James, Rebecca Minkoff, and many more.

Shopbop is committed to delivering a site that is effortless to use, stylish to look at, and supported by unmatched customer service. Furthermore, Shopbop offers:

• Easy to navigate "Boutiques," with edited assortments of merchandise that speak to specific lifestyle needs, from the Designer and Wedding Boutiques to Basic Essentials and Workwear, as well as One By (a presentation of singular items from a select group of designers).
• A suite of features to personalize the shopping experience such as, My Designers, enabling customers to get updates from their favorite designers, My Hearts, allowing customers to create a mini boutique of their fashion favorites, and My Wish List, which allows customers to keep track of the items they love.
• Regular emails designed to inspire and serve the customer include look book editorials, sale announcements, new arrivals, and status updates on preferred designers and product. 

In addition, customers will benefit from free shipping with purchases over $100.00 as well as 24x7 customer service in Russian available at [email protected].

Dedicated to engaging with its customers and fan base, Shopbop will post regionally relevant news and updates on Facebook in Russian, as well as exclusive content in Russian surrounding key trends, style news and fashion events globally.

About Shopbop
Shopbop.com is the premier online shopping destination for what's new and what's next in fashion and style, offering women around the world the best selection from both established and emerging designers. Working with over 500 international brands, Shopbop.com offers women in 165 countries a selective and nuanced fashion forward assortment of ready to wear and accessories with fast, free global shipping.

For more information, please contact:
Lauren Kanter, PR Lead, [email protected], +1.212.274.2609

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