AstaPure®-EyeQ - Natural Astaxanthin Inspired by the Eagle Vision
Algatech launches AstaPure®-EyeQ, a proprietary, innovative natural astaxanthin powder targeted for eye and cognition health
KIBBUTZ KETURA, Israel, April 30, 2019 /PRNewswire/ -- Inspired by the superb vision and natural mechanism of the eagle's eye, Algatechnologies, Ltd. ("Algatech") announces AstaPure®-EyeQ, a clinically supported, microencapsulated, cold water-soluble 2% natural astaxanthin powder. The company will launch the new formula at Vitafoods Europe in Geneva on May 7-9, 2018, booth #E162.
In nature, astaxanthin complexed with other carotenoids is found in the eyes of birds, such as eagles, that depend on their superb vision for survival. The astaxanthin protect its eye from oxidative stress and radiation. AstaPure-EyeQ ,a proprietary microencapsulation form of natural astaxanthin, was developed in conjunction with the fast growing Italian startup Sphera Encapsulation. The astaxanthin is encapsulated with a unique formula of completely biodegradable and natural materials, enabling higher bioavailability in the eyes and brain.
A clinical study conducted in 2018 by Algatech and principal investigator Rafael Bitzur, PhD, former Secretary of the Israeli Society for the Treatment and Prevention of Atherosclerosis at the Lipids Clinic, Sheba Medical Center, Israel, demonstrates that AstaPure-EyeQ delivers a two-fold increase in bioavailability over standard astaxanthin supplements in the plasma of healthy volunteers.
Another, preclinical study conducted by principal investigator Tatsuya Sugawara, PhD, of the Graduate School of Agriculture, Kyoto University in Japan, shows that AstaPure-EyeQ reaches the plasma and crosses both the blood-brain and the blood-retina-barriers, hence more readily reaches the brain and eyes. Moreover, astaxanthin was shown in numerous clinical and pre-clinical studies to support eye health, including improvement in choroidal blood flow, depth perception, and visual acuity.
"Astapure-EyeQ has double bioavailability compared to the standard product on the market, and is formulated especially for vision and brain health applications," explains Efrat Kat, Algatech'sVP Global Sales. "Our powder is fully soluble and has a neutral flavor and aroma."
AstaPureEyeQ is a highly pure extract derived from Haematococcus pluvialis microalgae. This species of microalgae is known to be the richest source of natural astaxanthin. As a microencapsulated, cold water-soluble, 2% natural astaxanthin powder, it can be readily incorporated into supplements such as softgels, sachets, gummies and chewables, and otherfunctional foods and beverages.
EuroCaps, UK, and Algatech have partnered to produce an innovative product and will be presenting at Vitafoods the Softburst™ chewable softgel produced with Astapure-EyeQ. It has a great taste, and is an excellent solution for consumers who do not like to swallow supplements as well as for those who want to take it on-the-go.
About Algatech
Located in the Arava desert, Algatech cultivates microalgae in a patented, eco-friendly, closed system that guarantees the production of safe, pure ingredients and minimizes environmental footprint. Algatech will also present its newly launched AstaPure Arava whole-algae powder and FucoVitalTM, an innovative microalgae-derived composition supporting liver health.
Visit us at Vitafoods, Geneva, 2019, Booth No. E162
For further information, please contact:
Media contact
NutriPR
Ms. Liat Simha
Tel: +972-9-9742893
E-mail: [email protected]
Website: www.NutriPR.com
Twitter: @LiatSimha
Algatech contact
Algatechnologies Ltd.
Mr. Or Gottlib VP Marketing
Phone: +972-8-6356425
E-mail: [email protected]
www.algatech.com
Twitter: @Algatech98
Photo: https://mma.prnewswire.com/media/879698/Algatech_Eagle_Vision.jpg
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