Bria Secures $40M in Series B to Drive Fair Gen AI Usage for Enterprises

The company will expand its state-of-the-art visual generative AI platform to bolster creation of scalable AI-driven visual products for enterprises without infringing on privacy or copyright.

NEW YORK, March 13, 2025 /PRNewswire/ -- Bria, the enterprise visual gen AI platform built on 100% licensed data, announced today that it has closed $40 million in Series B funding, bringing total capital raised to $65 million. Led by Red Dot Capital, with participation from Maor Investment, Entrée Capital, GFT Ventures, Intel Capital, and In-Venture, the investment will be used to scale the company's visual generative AI platform, enabling enterprises to leverage the innovative technology risk-free to develop on-brand content. Bria will also use the funds to widen the application of its patented attribution engine beyond images to music, video, and text generation.

One of the most significant criticisms of AI today is its seeming lack of respect for existing IP and proper protocols for licensing. With this investment, Bria looks to change that, creating a whole new IP ecosystem wherein businesses can access licensed IP content from media conglomerates and studios for use in commercial gen AI creations, with built-in compliance. Bria's Visual Generative AI platform empowers businesses to create predictable, controllable, and on-brand content that aligns with their visual language while supporting e-commerce use cases, identity preservation, and seamless content editing and fine-tuning.

"Since its inception, Bria's mission has been to bridge the accountability gap between organizations and Gen AI through transparency, accessibility, and control," said Dr. Yair Adato, Bria Founder and CEO. "While our patented attribution technology has instilled trust in AI systems, facilitating responsible, controlled access to coveted IP content will change the game. Enterprises can use our source code and API platform to integrate visual generative AI inside their products and access previously untouchable premium branded content. By broadening our attribution offering to all types of content, including music, video, and text, we are helping to usher in a truly sustainable creative economy."

Bria's Generative AI models are trained exclusively on licensed data, with built-in guardrails allowing enterprises to carve out the risks and barriers to Gen AI adoption and capitalize on infinite content creation. Bria developed a patented attribution engine that bridges the generative output and the training dataset, so data owners are programmatically compensated according to their overall influence on each generated output. Bria has over 30 data partners and is growing, including Getty Images, Envato, Alamy, Freepix, Depositphoto, and more. This Spotify-inspired commercial model ensures no copyright or privacy infringement and upholds transparency in line with evolving AI regulations.

Bria's platform offers developers complete flexibility, including visual foundation models, source code and weights, and a fine-tuning API. It allows users to build wherever and whenever necessary to achieve their business goals. Bria integrates with AWS SageMaker, Azure AI Foundry, AI marketplaces, ComfyUI, Fal.AI, and more while offering plug-ins for Photoshop and Figma. Developers own their content machines, IP, and data wherever they build.

"The potential of generative AI in the enterprise space—where efficiency and creativity drive ROI—is immense," said Danielle Ardon Baratz of Red Dot Capital. "Bria is redefining how enterprises create and personalize visual content at scale with its enterprise-grade platform, designed for control, predictability, and modularity. Bria is setting a new standard in AI-driven content generation. We are excited to support their journey as they help bring Gen AI to more organizations in a risk-free manner, how and where they want, while pioneering an innovative business model that keeps content creators compensated and incentivized".

This round comes nearly one year after Bria closed its Series A funding in March 2024. Since then, Bria has solidified its position as a Responsible leader in AI-generated visual content through strategic alliances with technology giants, including Nvidia, Microsoft, and AWS. It was named an AWS Design Partner of the Year. Bria has also forged partnerships with global brands across high-growth sectors, such as media, gaming and entertainment, retail and CPG, marketing agencies, and creative tools.

About Bria

Bria's visual generative AI platform enables developers, product teams, and enterprises to build commercial-ready content. Our foundation models, trained on 100% licensed data from 30+ partners, ensure legal compliance with proper attribution to data owners and artists.

Bria provides technical teams full access to source code and weights, production-grade APIs/SDKs, and the flexibility to incorporate these AI building blocks into their preferred builder environments. Bria's pre-built pipelines offer the fastest path to market-ready visual AI implementation. At the same time, advanced teams leverage our ControlNets, LoRAs, and LCMs for pixel-perfect precision and maximum control over visual outputs. Bria offers complete IP/privacy indemnity and EU AI Act-compliant architecture with flexible commercial terms that leverage existing cloud commitments.

Leading advertising, gaming, media, and retail enterprises rely on Bria to deliver precise, on-brand visual content at scale. Looking ahead, Bria is pioneering the future of premium content generation—where visual AI, data ownership, and artistic contribution coexist to create sustainable value. For technical documentation, visit Bria.ai.

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SOURCE Bria