TEL AVIV, Israel, Feb. 13, 2023 /PRNewswire/ -- YouTube has been a leader in video entertainment trends since their inception in 2005. This remains true with the introduction of YouTube Shorts, which focus on vertical videos at a maximum length of 60 seconds.
Each year Google hosts their Video Champions event, highlighting the latest developments and video trends on the platform. YouTube Shorts were all the buzz, placing Kendago front and center for their breakthrough success.
According to Google, they were able to increase media budgets by 57%, while maintaining the same return on investment (ROI).
Additional results included a 48% increase in click through rate (CTR) and a 40% decrease in cost per click (CPC).
Kendago's CEO, Rafi Magen, contributes the success with YouTube Shorts to their proprietary AdTech, advanced campaign management, creative storytelling, and dynamic video content.
About Kendago
Kendago is a digital marketing group that specializes in helping D2C brands scale globally. Established in 2006, they are known for their creativity and their ability to manage 7-figure daily budgets on multiple platforms such as Facebook, Google, TikTok, and Twitter.
Learn more at www.kendago.com
Media Contact
Adam Feldman, VP Business Development at Kendago
[email protected]
SOURCE Kendago
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