MOTORMIA Expands Beyond Cars, Bringing Its Unique Aftermarket Parts Discovery Experience to Trucks and UTVs

This expansion follows significant user growth among car enthusiasts, with a million car modifications simulated using Mia's AI to discover the perfect build and aftermarket parts.

SCOTTSDALE, Ariz., July 30, 2025 /PRNewswire/ -- MOTORMIA, the AI-powered tuning partner and mod finder for auto enthusiasts, announced today that its platform now supports trucks and UTV models, in addition to cars and motorbikes.

At the core of MOTORMIA's technology is Mia, an AI trained to think and learn like a true enthusiast. Thanks to MOTORMIA's unique architecture, Mia can continuously adapt to new makes, models, and emerging enthusiast segments, making her capabilities virtually limitless.

The product expansion will serve two of the fastest-growing markets in the auto industry: pickup trucks and UTVs. According to Global Market Insights, the U.S. UTV market was valued at USD 6 billion in 2023 and is projected to reach USD 9.5 billion by 2033. A Utility Task Vehicle (UTV), also known as a side-by-side (SxS), is a four-wheeled off-road vehicle designed for both work and recreation. These vehicles are known for their versatility and ability to handle rough terrain, making them popular for a wide range of applications and aftermarket modifications.

Isaac Bunick, founder of MOTORMIA, said: "Our user base is growing faster than we anticipated, so we're giving truck and UTV enthusiasts the same digital experience we've provided to hundreds of thousands of car owners." He added: "Mia's edge goes beyond finding aftermarket parts, with her suggestions bringing the wisdom of a legendary mechanic who understands the enthusiast's vehicle, goals, vision, and budget."

About MOTORMIA
Founded in Arizona in 2023, MOTORMIA has quickly become the leading app and platform for U.S. car enthusiasts to discover aftermarket parts and build their dream cars. Built by enthusiasts for enthusiasts, Mia integrates AI, aftermarket data, community insights, and real-world evidence into one intelligent resource. In under a year, MOTORMIA has facilitated over a million car builds. Every day, it empowers users to explore new ways of building and tuning their dream vehicles through AI-assisted discovery.

Try the app for free and learn more at: MOTORMIA

SOURCE MOTORMIA