My Size Announces Updates to MySizeID Apparel Measurement Solution to Target the Multi-Billion Dollar Bra Market

AIRPORT CITY, Israel, May 21, 2019 /PRNewswire/ -- My Size, Inc. (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement solutions, today announced it is adding functionality to MySizeID, its leading smart measurement application for online retail, that will enable consumers to accurately measure their bra and cup size when shopping for undergarments and lingerie. The bra measurement feature, which was piloted by leading retailers in the U.S. and Europe, is scheduled for release in the third quarter of 2019.

Research shows that 80% of consumers wear the wrong size bra: 70% wear bras that are too small while 10% wear bras that are too large. Bra-size measurement should be done over the top of a well-fitted, unpadded, thin bra, but accuracy can be affected by each individual's own breathing, posture, and overall body size. Inconsistent and varied sizing charts across manufacturers – a problem that persists throughout the apparel industry – also causes issues with making the correct fitting purchase.

The global bra market is expected to exceed $34 billion by 2026. E-commerce retailers are one of the most popular bra shopping destinations, now capturing 25% of all bra sales. New insights in to bra sizing indicate that there is significant growth opportunity, especially within the full-figure and plus size markets.

"One thing we've learned through feedback from both consumers and retailers is that a bra is one of the most difficult items to buy online, particularly at a retailer you have not shopped at before. More often than not, consumers are forced to guess their size or purchase the size they have bought from a different retailer, both of which generally end up in an incorrectly sized purchase and an item return," said Ronen Luzon, Chief Executive Officer of My Size. "With the new feature we've built in to MySizeID, consumers will be able to simply – and privately – get their correct band and cup size, and then sync those measurements to the preferred retailer to receive an accurate size suggestion before purchase."

The MySizeID app is a turnkey solution that helps any online shopper choose the appropriate apparel size for that specific brand, based on the shopper's real-time body measurements. My Size's innovative technology enables consumers to measure themselves once using their smartphone and then be matched with a brand-specific apparel item in their size. 

About My Size, Inc.

My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website: www.mysizeid.com. We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Please click here for a demonstration of how MySizeID provides a full sizing solution for the retail industry.

Register here for a one-month free trial of MySizeID solution for your online store. 

Please click here to download MySizeID for iOS.

Please click here to download MySizeID for Android.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Israel Press Contact:
Yaniv Leibovich 
Leibovich Media
[email protected] 
+972-54-444-0326

U.S. Press Contact:
Matthew Bretzius
FischTank Marketing & PR
[email protected]

IR Contact:
Crescendo Communications, LLC
Tel: +1 212-671-1020
Email: [email protected]

SOURCE My Size, Inc.