Priority Software Expands its Business Management Portfolio with the Acquisition of Fireberry, Accelerating Its AI-First Vision for the Future of Business Management

The acquisition strengthens Priority's AI-driven platform by adding powerful CRM, marketing automation and customer service capabilities, available both as  a standalone solution and as part of Priority's Cloud ERP platform.

TEL AVIV, Israel, Nov 05, 2026 /PRNewswire/ -- Priority Software, a global provider of AI-native cloud ERP and business management solutions, today announced the acquisition of Fireberry, an advanced AI-powered CRM company. This strategic move expands Priority's portfolio with a modern CRM platform that unifies sales, marketing automation and customer service, all powered by embedded artificial intelligence.

By combining Fireberry's AI-driven CRM capabilities with Priority's cloud ERP, customers will gain an all-in-one business management suite powered by AI Companion and AI agents. The integrated solution will deliver real-time insights, predictive analytics, and intelligent automation across the organization, while providing a single source of truth for customer and business data, streamlined processes, and an enhanced user experience.

"With today's announcement, we're expanding our ability to help organizations manage customer relationships and business operations more intelligently", said Sagive Greenspan, CEO of Priority Software. "With thousands of customers, Fireberry is a proven CRM platform in its own right. Together, Fireberry, Priority ERP, and our cutting-edge aiERP capabilities create a powerful, AI-driven business management ecosystem that helps our customers work faster, make better decisions, and uncover new opportunities."

Key benefits of the acquisition include:

• A unified CRM solution combining sales, marketing automation and customer service, powered by Fireberry's AI engine
• Seamless integration between an advanced CRM and ERP, eliminating data silos and reducing IT complexity
• AI Companion capabilities that enable users to interact with customer and business data using natural language
• Real-time visibility into customer interactions, sales performance and business operations through a unified data model

"We couldn't be more excited to join forces with Priority," said Amir Segev, CEO of Fireberry. "Together, we will bring best-in-class AI capabilities to a broader audience, empowering businesses to engage customers with unprecedented precision and efficiency. Our teams share a passion for innovation and are looking forward to working together to deliver seamless, intelligent experiences."

About Priority Software

Priority Software provides flexible, end-to-end business management solutions for organizations of all sizes in a wide range of industries, from a fully featured Cloud ERP platform serving multinational corporations, to small and growing businesses. Recognized by top industry analysts and professionals for its product innovation, Priority improves business efficiency and the customer experience, providing real-time access to business data and insights in the cloud, on premise, and on-the-go. With offices in the US, UK, Belgium and Israel, and a global network of business partners, Priority enables 75,000 customers in 70 countries to manage and grow their business.

About Fireberry

Fireberry is an all-in-one CRM platform designed to help businesses of every size operate smarter — from the first touch to long-term loyalty. Its unified system brings together sales, service, and marketing, enriched with powerful AI, to help teams centralize data, automate processes, and collaborate more effectively. With fully customizable modules, native integrations, and an open API, Fireberry adapts to the way each business works. Today, Fireberry powers growing businesses across industries — from car dealerships and real estate agencies to nonprofits, educators, and retail chains. Whether managing complex B2B pipelines, streamlining service calls, or running multiple sales teams in parallel, the platform is built to scale.

SOURCE Priority Software Ltd.