TEL AVIV, Israel and AMSTERDAM, March 4, 2020 /PRNewswire/ -- Brightmerge, the Tel Aviv-based developer of a SaaS platform for optimizing renewable energy microgrids, has appointed Igor Beuker to join its advisory board. Beuker will support the company's drive into scaling its marketing and innovation programs.
Igor Beuker is a top Amsterdam-based marketing innovation keynote speaker and activist, known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, Beuker is a social entrepreneur with five exits and 24 Angel investments in social enterprises, an award-winning marketing strategist for brands like Amazon, L'Oréal, Nike and Unilever, and a new breed trend-watcher for Fortune 500s, the World Economic Forum and the European Union.
Brightmerge CEO and founder Daniel Schwab commented: "I have worked with Igor in the past and he is a man who pushes big dreams into action, spurring massive cultural and technological change. A recognized social entrepreneur who's giving back to humanity, and I'm convinced Igor will be able to help us achieve our mission."
Igor Beuker added: "I'm really excited to work with Brightmerge, because it's a highly advanced Israeli clean energy platform, applying the technologies under the hood of Industry 4.0 to guide the rapidly transforming energy industry. With my Israeli descent, it feels like going back to my roots."
The Brightmerge Advisory Board now consists of four members in addition to Igor Beuker: Seth Kiner, Global Energy and Utility Strategic Advisor; Mark Schneider, Renewable Financing specialist; Shalom Flank, Microgrid System engineer and thought leader and Eitan Katz, Blockchain and FinTech expert.
Brightmerge, a Tel Aviv-based startup, provides an enterprise SaaS platform based on proprietary machine learning and big data decision-making to automate and optimize the design, development, build and operation of energy microgrid systems.
The company was recently given a rating of 76-80/100 by Early Metrics. This puts Brightmerge among the top 20% of the 3,000 Start-ups rated so far.
Early Metrics: www.earlymetrics.com
More info about Brightmerge at www.brightmerge.com
More info about Igor Beuker at www.igorbeuker.com