BENGALURU, March 6, 2018 /PRNewswire/ --
7EDGE recently launched Growth7, a full-funnel growth marketing solution that strategically aligns sales and marketing efforts and helps build a robust growth funnel for B2B businesses.
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Speaking about the solution, Mr. Ashu Kajekar , CEO, 7EDGE said, "In today's age where strong digital presence has a major hand in determining a company's revenues, businesses cannot rely on traditional digital marketing tactics anymore. What they need is a modern and comprehensive approach that works across the entire customer journey."
Ashu further added, "Growth7 is a strategic growth marketing solution which is designed to help businesses achieve better sales results and growth by focusing on the entire customer lifecycle from the moment strangers become the organization's website visitors till they become their customers and brand promoters.It combines powerful strategies, digital technologies, techniques and content to consistently engage with potential customers and to move them smoothly towards closure. Furthermore, it makes extensive use of data and analytics to take quick decisions and respond immediately to changes in market as well as customer requirements."
The solution stands in stark contrast to traditional digital marketing. Traditional digital marketing takes a fragmented approach towards an organization's marketing funnel. Its efforts are siloed across each stage of the funnel and it uses distributed tools as well as processes at each stage. This siloed approach makes it difficult to measure the effectiveness of the processes and activities at each stage of the marketing funnel.
On the other hand, Growth7 works on the concept of growth marketing. It takes a holistic look at the organization's marketing and sales funnel, from awareness to customer retention and referral, and aligns all the stages using one single and cohesive methodology. This leads to a higher sales performance and a greater ROI for the business.
About 7EDGE
7EDGE is an Internet First company enabling the digital transformation of brands and businesses. Its strategic consulting services help organizations harness the true potential of the Internet for successful business outcomes. 7EDGE believes in its ability to strategize, solve, and scale, by leveraging the best of Internet trends and technologies thus enabling enterprises, start-ups, and entrepreneurs achieve their business goals in a wide range of industries and across geographies.
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