Amazon Redshift and Amazon EC2 High Storage Instances Now Available in Singapore Region

NEW DELHI and SINGAPORE, October 9, 2013 /PRNewswire/ --

Amazon Web Services, Inc., an Amazon.com company (NASDAQ: AMZN), today announced that Amazon Redshift and Amazon EC2 (Elastic Compute Cloud) High Storage Instances are now available in the AWS Singapore Region. 

Amazon Redshift is a fast and powerful, fully managed, petabyte-scale data warehouse service in the cloud. With a few clicks in the AWS Management Console, customers can launch an Amazon Redshift cluster, starting with a few hundred gigabytes and scaling to a petabyte or more, for under US$1,000 per terabyte per year. To get started with Amazon Redshift, visit http://aws.amazon.com/jp/redshift.

Traditional data warehouses require significant time and resource to administer. In addition, the financial cost associated with building, maintaining, and growing self-managed, on-premise data warehouses is very high.  Amazon Redshift not only significantly lowers the cost of a data warehouse, but also makes it easy to analyze large amounts of data very quickly. With Amazon Redshift, customers can dramatically increase query performance when analyzing virtually any size data set, using the same SQL-based business intelligence tools they use today. Amazon Redshift uses a number of techniques, including columnar data storage, advanced compression, and high performance IO and network, to achieve significantly higher performance than traditional databases for data warehousing and analytics workloads. Amazon Redshift is fully managed, automating common tasks associated with provisioning, configuring, monitoring, backing up, scaling, and securing a data warehouse.

Amazon EC2 High Storage Instances provide very high storage density per instance and are ideal for applications that require high performance sequential read and write capabilities over very large data sets, such as data warehousing and Hadoop clusters. With High Storage instances, customers can run demanding data-driven applications without any up-front capital investments while benefiting from the low cost and high elasticity of Amazon EC2.

Customer Success

Since its launch in November 2012, Amazon Redshift has become the fastest growing new service in AWS history. Many Amazon Redshift customers are significantly lowering their costs, improving performance, and free of the hassle and complexity of managing and operating an on-premises data warehouse.

Wego.com is a leading travel search site in the Asia-Pacific and Middle East with more than 50 localized country sites in 30 languages. Headquartered in Singapore, Wego uses AWS to develop application services to search hundreds of global travel websites and display the best airfares, hotel rates and travel deals at any destination. As Wego's business grew, they found that their in-house MySQL-based analytics solution became slow and inefficient for complex queries. "We initially tested Amazon Redshift as a data warehousing solution because there was no upfront cost. Also, it was so easy to transfer large amounts of our Amazon EC2 hosted data and take Amazon Redshift through its paces," said Ross Veitch, Wego CEO and Co-Founder. "Amazon Redshift has proven to be a good solution for Wego as it saved us the hassle of managing our own Hadoop cluster in-house and greatly expanded our ability to tie together massive data sets to perform useful analysis.  Since using Amazon Redshift, we have seen a significant increase in information retrieval and data mining performance."

BookMyShow is India's leading ticketing service for movies, sports, theatre and events. The company's traditional on-premises data warehouse was extremely slow in providing actionable data for decision making, and was becoming more costly and less effective as their business scaled. BookMyShow started using Amazon Redshift in April 2013 as a backend for Tableau, a business analytics software solution that was running in their on-premises infrastructure. "With Amazon Redshift, we are able to efficiently analyze all our transactional data using Tableau and integrate the analytics and reporting platform seamlessly on AWS. This has enabled us to achieve a 60 percent reduction in the time it takes to analyze data," said Parikshit Dar, Director at BookMyShow. "In our business, speed is critical and Amazon Redshift has given us the competitive edge to better serve our customers. Moreover, it has reduced our storage and processing costs significantly, helping us to realize another 60-70 percent savings."

Zalora, a rapidly growing online fashion retailer in Asia, carries more than 100,000 products by 400 leading brands. Zalora's competitive advantage is achieved through operational excellence and data-driven decision-making to drive business growth. The company's current traditional data warehouse solution is slow and unreliable. Moreover, flat data replicas of their key databases in MySQL do not scale well or offer time series data. To improve operation and cost efficiency, Zalora turned to Amazon Redshift in June 2013. "Initially we used Amazon Redshift as a data mart for the data science team. Now, it is increasingly used for production data mart tasks such as providing our marketing department with fresh data to make informed decisions and automatically optimize our advertising," said Cooper McGuire, Managing Director, at Zalora. "Additionally, Amazon Redshift is simple to use and reliable. With one click, we can rapidly scale up or down in real time in alignment with business requirements. We have been able to eliminate significant maintenance costs and overhead associated with traditional solutions and external consultants."

About Amazon Web Services

Launched in 2006, Amazon Web Services, Inc. began exposing key infrastructure services to businesses in the form of web services - now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. Amazon Web Services offers over 30 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from data center locations in the U.S., Brazil, Europe, Japan, Singapore and Australia.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music and Games; Digital Downloads; Electronics and Computers; Home and Garden; Toys, Kids and Baby; Grocery; Apparel, Shoes and Jewelry; Health and Beauty; Sports and Outdoors; and Tools, Auto and Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings. 

Primary Media Contact: Regina Tan, [email protected], [email protected]