Berjaya Group Introduces State-Of-The-Art Reward App "B Infinite" in Collaboration with Wirecard

ASCHHEIM, Germany and KUALA LUMPUR, Malaysia, December 8, 2016 /PRNewswire/ --

• Based on Wirecard's mobile payment platform and infrastructure  
• Users profit from new omnichannel experience  

Today the Berjaya Group, who is one of Malaysia's largest conglomerates with a wide range of interests across various business sectors, announces the launch of the new reward app B Infinite. The mobile application is powered by Wirecard, one of the global leaders in internet and payment technology. Thanks to a variety of loyalty and couponing functions, B Infinite offers a multi-faceted capabilities to its users: functioning as a mobile marketing platform to find out about the latest local merchant flash deals, payment gateway and redemption service for its members.

With the new B Infinite app powered by Wirecard, users will get a detailed real-time overview of their loyalty points, balance and purchases, allowing them to have better control and convenience over their own rewarding experience. In addition to this, users have the ability to manage their own omnichannel experience through B Infinite. For example, members can personalize the app through filtering merchant offers by category of interest.

Yau Su Peng, Director of Retail and Innovation at Berjaya Corporation Berhad, said, "On the enhanced B Infinite rewards program network, there are many opportunities for merchants to communicate directly to consumers, as well as upsell and cross-sell to both consumers and the merchant's customers. As part of the network, merchants are able to collaborate with global payment brands MasterCard and Wirecard. This allows them to access tools and abilities without the need to build anything themselves. I am delighted to now offer merchants and members this enhanced rewards experience with B Infinite."

"The B Infinite launch by Berjaya Corporation marked another milestone for technological innovation. We are delighted that our mobile payment platform and infrastructure are being selected for this project. We believe that this initiative, designed for better convenience and control for members will further entrench Berjaya's engagement with their members", said Markus Eichinger, Vice President Value Added Services at Wirecard.

B Infinite builds on the success of BCARD, a member rewards program that quickly found success from its launch in 2011. To date, the program counts more than 5 million members, 80 merchants and over 4000 stores nationwide as part of its network. Wirecard Payment Solutions Malaysia Sdn Bhd, a Wirecard Group Company, has partnered with Berjaya Group's wholly-owned subsidiary BLoyalty Sdn Bhd ("BLoyalty") since March 2016.

About Wirecard:  

Wirecard AG is a global technology group that supports companies in accepting electronic payments from all sales channels. As a leading independent supplier, the Wirecard Group offers outsourcing and white label solutions for electronic payments. A global platform bundles international payment acceptances and methods with supplementary fraud prevention solutions. With regard to issuing own payment instruments in the form of cards or mobile payment solutions, the Wirecard Group provides companies with an end-to-end infrastructure, including the requisite licences for card and account products. Wirecard AG is listed on the Frankfurt Securities Exchange (TecDAX, ISIN DE0007472060, WDI). For further information about Wirecard, please visit http://www.wirecard.com or follow us on twitter @wirecard.

About BLoyalty Sdn Bhd & B Infinite:  

BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corporation Berhad, owns and manages a customer rewards program known as B Infinite (Formerly BCARD). Aimed at promoting customer rewards, B Infinite is Malaysia's lifestyle and brand-focused rewards program, partnering with merchants from various industries and businesses to offer their members an unparalleled value for their lifestyle choices.

B Infinite started out as BCARD and it was launched to the public in Klang Valley on 15 December 2010 and subsequently nationwide on 30 September 2011. In July 2016, BCARD was officially rebranded as B Infinite. Today, B Infinite has a network of more than 80 merchant partners, over 4,000 stores nationwide. The B Infinite mobile customer loyalty program and mobile wallet payment app can be downloaded from the Google Play Store for Android users and the ITunes App Store for IOS users. For the latest promotions from B Infinite merchant partners, follow BInfiniteRewards/ on Facebook and @binfinitereward on Twitter.

Wirecard media contact:
Wirecard AG
Jana Tilz
Tel.: +49-(0)-89-4424-1363
E-Mail: [email protected]