Bira 91 Launches International Curry Week Across Three Countries
Annual Event to Celebrate Curry as a Worldwide Cultural Phenomenon
NEW YORK, Oct. 4, 2018 /PRNewswire/ -- Global beer brand Bira 91, has announced the kick-off of the first ever International Curry Week, a playful celebration of all things curry. From October 12 through 28, select restaurants throughout New York City, Singapore and New Delhi will offer custom menus, curated curry dishes and pairings with Bira 91's most distinctive handcrafted beers.
International Curry Week will celebrate the rich history, evolution and diversity of curry and how it has become a true product of global culinary currents. Highlighting curry as an all-inclusive cultural movement, Bira 91 will partner with a variety of restaurants across multiple markets to bring to the forefront curries from around the world: Indian, Caribbean, Thai, Japanese, Korean, Malaysian and Vietnamese. Participating restaurants include New York City's famed Miss Lily's, Baar Baar, Kiin Thai, and Amarachi; Singapore's Tandoor, Lagnaa, Long Chim and Nara Thai; New Delhi's, Lavaash By Saby, Jamun, AnnaMaya and many more.
"We're thrilled to kick-off the first annual International Curry Week," said Ankur Jain, Founder and CEO, Bira 91. "Curry is the world's comfort food, but it's enjoying a new embrace as something different: a hip symbol of how the world is growing more colorful and more diverse. We're excited to complement a wide range of curries with our own distinctive beers and look forward to bringing something new for consumers to experience for years to come."
Select restaurants will offer diners a custom menu with curry-centric entrees specially developed by the chefs, along with a specific Bira 91 pairing. Others will offer fixed pricing on specific dishes paired with Bira 91. Along with the culinary offerings, Bira 91 will provide free giveaways and redeemable vouchers with the order of certain curry dishes.
For more information on International Curry Week, as well as the list of participating restaurants in each city, please visit: www.internationalcurryweek.com.
For restaurant reservations please visit: www.internationalcurryweek.com/en-us/restaurant-listing
About International Curry Week
- For full information on International Curry Week please visit the website: www.internationalcurryweek.com
- Dates: October 12th-28th 2018
- For restaurant reservations please visit: www.internationalcurryweek.com/en-us/restaurant-listing
- Social Media handles (Facebook, Instagram, Twitter):
- NYC: @Bira91US / #CurryWeekNYC / #InternationalCurryWeek
- New Delhi: @Bira91Beer (Twitter: @Bira91) / #CurryWeekDEL / #InternationalCurryWeek
- Singapore: @Bira91SG / #CurryWeekSG / #InternationalCurryWeek
About Bira 91
A refreshingly modern beer brand, Imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more color and flavor. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become a rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. Driven by a dynamic and energetic team of over 300 passionate beer lovers, the company now operates two breweries in India, and has offices in 9 cities including New York City. Bira 91 is backed by Silicon Valley's legendary venture capital firm Sequoia. Crafted with the creative urban drinker in mind — someone who likes to have fun and doesn't take life (or beer) too seriously, the brand aims to disrupt the global beer world with 21st century technology and its playful monkey mascot.
For more information visit www.bira91.com
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