Brand India makes an impact at WEF Davos 2014

NEW DELHI and DAVOS, Switzerland, January 25, 2014 /PRNewswire/ --

The Brand India campaign made an impacting presence during the Annual Meeting of the World Economic Forum 2014 at Davos.

With a strategic mix of on-ground branding, direct messaging and a host of other marketing initiatives, the IBEF India Adda was the epicentre of engaging conversations on India. With global and Indian government and business leaders, social entrepreneurs, citizen groups, academia and media returning in larger numbers to the India Adda, set up adjacent and outside Café Schneider on the Promenade at Davos, it emerged as the hub for conversations on Brand India over the past few years. The India Adda 2014 has been designed in the miniature princely court art and the Warli art form to portray the development and progress made by the Indian economy in recent years.

The IBEF Brand India campaign Join India. Lead the World was highly visible on numerous buses crossing the main Promenade and atop a strategically positioned hoarding. A special issue of the IBEF magazine India Now Business and Economy prepared for Davos 2014 on distinct trends shaping the Indian economy was well received by the visitors to the Adda. It was also made available in some of the premier hotels in Davos. Personalised room invites send to delegates by India Brand Equity Foundation (IBEF) at Davos were well noticed and brought the right footfalls to the India Adda.

IBEF showcased a top of the line Made in India products at the India Adda. In a unique partnership with Tea Board of India, Coffee Board of India, Spice Board of India and Agricultural and Processed Food Products Export Development Authority (APEDA), the finest Indian teas, coffee, spices and wines were part of the product service and showcase. Taj Hotels Resorts and Palaces, part of the Tata conglomerate, was the hospitality partner at the India Adda.

Mr Anand Sharma, Minister for Commerce and Industry, Government of India, kept a hectic schedule engaging in a series of meetings with global government and business leaders at the India Adda. The Adda received some of the most prominent international business leaders this year like Mr David M Rubenstein, Co-CEO, The Carlyle Group, Mr Rene Hooft Graafland, Member of the Executive Board, Heineken NV, Mr Simon Henry, Chief Financial Officer, Royal Dutch Shell plc, Mr Ivan Menezes, Chief Executive, Diageo plc, Ms Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, Mr Ajay Banga, President and CEO, MasterCard and Mr Harish Manwani, Chief Operating Officer, Unilever besides the top Indian government and business leaders from India like Mr Prithviraj Chavan, Chief Minister of Maharashtra, Mr Kris Gopalakrishnan, Executive Vice Chairman, Infosys, Mr Onkar Kanwar, Chairman & MD, Apollo Tyres, Mr Baba Kalyani, Chairman and Managing Director, Bharat Forge, Mr Sanjiv Bajaj, Managing Director, Bajaj Finserv, Mr Malvinder Singh, Executive Chairman, Fortis Healthcare, Mr Adi Godrej, Chairman, Godrej Group, Mr Lakshmi Mittal, Chairman and CEO, ArcelorMittal, Mr Suhel Seth, Managing Partner, Counselage, Dr Montek Singh Ahluwalia, Deputy Chairman, Planning Commission, Mr Aroon Purie, Chairman and Editor-in-Chief, India Today Group and Mr Ashok Vemuri, President and CEO, iGate to name a few.

In the over three dozen interviews conducted by IBEF at the India Adda, the confidence in the India growth story was reaffirmed by the luminaires from diverse backgrounds.

IBEF, tasked with nation branding for India, has been setting up an India pavilion - India Adda - at the Annual Meeting of the World Economic Forum, Davos under the aegis of the Ministry of Commerce.

The India Nation Brand India campaign at Davos 2014 stands tall amongst the other nation brand campaigns. In my interaction with one of the foreign media at Davos I was told that one of the prominent foreign nation brand campaign manager simply said that we watch and do what Brand India does at Davos. I think it couldn't get better," said Ms Aparna Dutt Sharma, CEO, IBEF.

For any queries, please contact Mr Abhinav Punshi, Senior Manager - Communications, India Brand Equity Foundation at [email protected].

About India Brand Equity Foundation (IBEF)

India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.

Primary Media Contact : Mr Abhinav Punshi, [email protected], +91-124-4499609

Secondary Media Contact : Mr. Kuldeep, [email protected], +91-124-4499609