GURGAON, India, July 2, 2014 /PRNewswire/ --
This Ground-breaking Bid Management Feature Adjusts Bids Based on Current Auction Conditions Every 30 Minutes, has Seen CPA Reductions From 20 to 40 Per cent
Internet marketing service provider Bruce Clay India (BCI) announces the launch of an advanced technology for PPC advertisers in India. Known as the Bruce Clay Inc's CPA Optimizer, this new-age bid optimization tool recalibrates Google ad campaign biddings every 30 minutes, around the clock, ensuring decreased costs and more efficient ad spend at all times of a day. Based on an artificial intelligence algorithm for CPA optimization, the 'Toolset' is designed to optimize PPC management services and results to newer highs. BCI's certified Google AdWords and Bing analysts manage the ad creation, research, analysis, reporting while the CPA optimizer tool uses algorithmic signals to adjust campaign bid, and budget amounts 48 times per day, automatically adjusting for changing auction conditions. The powerful integration of human intelligence with the hi-tech proprietary PPCToolSet™ is already a huge success in the US, and is now all set to storm the Indian market.
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This almost real-time bid and budget management ensures lowering of CPA by 20 to 40 per cent through accuracy and effectiveness. The tool has the ability to optimize for CPC and CPA goals, ensuring that the client pays the optimum price for impressions and clicks, at any time of a day. Bruce Clay Inc. in the USA has been able to achieve amazing results for their clients with conversions increasing by up to 40% for big-ticket accounts. Even clients with PPC spend of over $1 million have got more than 20% CPA improvements.
"We are pleased to launch this cutting-edge service in India. We believe all advertisers (small and big) will benefit significantly, as the tool will allow advertisers to take advantage of inefficiencies in the auction process. Advertisers will see massive gains in conversions and a simultaneous lowering in their cost per acquistion between 20% to 40%," said Siddharth Lal, CEO, Bruce Clay India.
The PPCToolSet™ stands out to be another important milestone in the achievements of Bruce Clay India. Earlier this year, in February 2014, CMO Asia had presented Siddharth Lal with the prestigious 'Most Talented Social Media Professional in India' at the 6th edition of the Global Youth Marketing Forum at Taj Lands End in Mumbai. In 2013, Bruce Clay India was also ranked as the 'Best Enterprise SEO Company' for their services by TopSEOs.in, an independent top rated authority on search vendors.
BCI is a Google AdWords certified partner and has handled Google AdWords accounts, varying from few lakhs to a few crores annually. Bruce Clay India is a full service PPC agency and it provides the entire gamut of services, ranging from keyword selection, creative development of text ads and rich media campaigns, landing page optimization, bid management, campaign tracking and A/B testing for various elements within the campaign.
With the new artificial intelligence algorithm, the bid management would scale up the performance of a campaign significantly, as the bid adjustments for all keywords would be done 48 times a day with respect to near real-time bid auction environment.
To learn more about the PPCToolSet™ and PPC optimization services of Bruce Clay India, call +91-124-4143291.
About Bruce Clay India:
Bruce Clay, Inc. is an internet marketing optimization company, providing search engine optimization (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly web design and information architecture, and social media and conversion rate optimization services. BCI is also the creator of the award-winning SEOToolSet® and its acclaimed SEO training course.
Bruce Clay has been a top search engine optimization company since 1996, through contributions such as author of the 746-page Wiley book Search Engine Optimization All-In-One for Dummies, the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs that promote ethical SEO practices. Headquartered in California, Bruce Clay, Inc. has global locations in Switzerland, India, Japan and Brazil.
Recently, Bruce Clay India (http://www.BruceClay.com/in/) was ranked the #1 Enterprise SEO company in India by an independent authority on search vendors.
Media Contact: Mukul Gupta, [email protected], +91-124-4143292-91, Senior Manager, Business Development, Bruce Clay India Pvt. Ltd
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